My contact over at VZW just sent me this email going over the Lawsuit and I thought I would share...
* Wants to stop use of "misleading" maps in Verizon ads
* Says ads are causing "incalculable" market share loss
* AT&T asks for temporary restraining order
* Verizon Wireless says suit without merit (Adds Verizon Wireless comment, detail from suit, background)
NEW YORK, Nov 3 (Reuters) - AT&T Inc (
T.N) is suing Verizon Wireless in an effort to stop its bigger mobile rival from using "misleading" coverage maps in advertisements that AT&T says are causing it to lose "incalculable market share." According to the lawsuit which AT&T filed in Atlanta federal court, a recently launched ad campaign shows maps with white spaces that mislead consumers into thinking AT&T has no network coverage outside of areas where it offers high-speed mobile services, known as third-generation or 3G.
But AT&T argued that its customers can "fully use their wireless devices outside of a '3G' coverage area and undisputedly have coverage in areas depicted by white or blank spaces on the maps used in Verizon's advertisements."
It asked the court for a temporary restraining order against Verizon Wireless so its rival cannot benefit from the ads while the court sets a date for a preliminary and permanent injunction hearing.
Verizon Wireless, a venture of Verizon Communications Inc (
VZ.N) and Vodafone Group Plc (VOD.L), said the AT&T suit was without merit. Verizon Wireless spokeswoman Nancy Stark said the ads in question "clearly state" that voice and data services are available outside 3G areas. She said the ads were intended to tell consumers about coverage for smartphones, which are used for data services.
Since most of the U.S. population already use cellphones for phone calls, operators are depending on high-speed data service offerings to attract new customers or convince existing customers to spend more money on cell services.
AT&T's exclusive U.S. right to sell Apple Inc's (
AAPL.O) iPhone helped the No. 2 U.S. operator to gain market share from Verizon Wireless during the quarter ended in September. But since then, AT&T said the ads launched by Verizon in October have caused it to lose market share.
AT&T described how the Verizon ads use maps comparing 3G coverage in the Verizon Wireless and AT&T network, using color to depict areas where each carrier has 3G and blank spaces to in areas where 3G is not available.
Because Verizon uses white spaces in its own maps for areas where it has no coverage, consumers are incorrectly interpreting the blank spaces on the AT&T maps to mean it has no wireless coverage in those areas, AT&T said.
"Verizon has stepped over the line of legitimate comparative advertising," AT&T said in the lawsuit.
The case is AT&T Mobility LLC v. Cellco Partnership, U.S. District Court, Northern District of Georgia, No. 09-3057. (Reporting by
Sinead Carew, editing by Gerald E. McCormick and Tim Dobbyn)
Thank you kbizzles! I guess this economy times are rough and even carries feel it.
Posted via BlackBerry device
I hope AT&T goes bankrupt trying to fight this. They are the 2nd worst cell company I've ever had (the worst being NexTel). Their customer service reps were unfriendly and I always seemed to have billing issues.
I wondered when this would come up. I had AT&T for 8 years (Blackberry's & iPhones) & their 3G is WAAAYY faster than Verizon's 3G. In fact AT&T's EDGE, which is available almost everywhere (probably equivalent to the 'red' on Verizon's map) is the same speed as Verizon's 3G. AT&T's 3G is available is less area, but is much faster than Verizon 3G. So in short, AT&T's EDGE & Verizon's 3G are essentially the same speeds with approximately the same coverage. While AT&T's 3G is much faster, with less coverage.
MobileCrunch has a leaked AT&T memo that explains how their reps should handle the issue when anyone asks about the lawsuit. It's kind of funny how lame this lawsuit really is in my opinion. Pretty much the reps are to say AT&T is awesome.
Read the memo on MobileCrunch
Finally these stupid commercials are going to be taken off air. I am surprised they didnt see a lawsuit sooner considering they stole the "There is an App for that" Apple commercial phrase, and simply replaced App with Map (WOW so creative VZ! Not.) and then the whole ATT slander. I am so put off by how VZW works - ick ick.
Oh and has anyone noticed the introduction of THREE YEAR contracts. WTFFFFFFFFF:aargh4:
Originally Posted by BlackBerryBoss
...aaannddd the early termination fee going from $175 to $350 starting Nov 15th?!
Since I won't do business with AT&T for other reasons, I'll take what you say as true since I don't have anything that would tell me different, HOWEVER, your post makes me want to ask this question, why are you on Verizon if you think AT&T is so great? I see you have a Storm and just wanted to know why you support AT&T with your words but not your money. just curious and please don't tell me it just for the phone because the first Storm and OS 188.8.131.52 would make anyone run to a Bold if they had the choice.
Originally Posted by jpking
It just seems funny that AT&T is not claiming that it's not TRUE, just that it's misleading. So I have to ask the question, does AT&T have 3G in the white spaces that Verizon shows on the map or not?
Is Verizon being snarky with this add, well of course they are, but are they misleading anyone about 3G coverage, I don't think so, but if there are folks out there that think this means that AT&T doesn't have cell phone coverage in those areas, well then maybe those type folks shouldn't have a cell phone to begin with, they probably think you can take a nap with the car on cruse control. :laugh2:
Tags for this Thread