RIM is bringing a new feature to the App World storefront that is designed to make publishing and discovering apps much safer for everyone involved. On Wednesday November 30th, 2011 RIM will be performing a server upgrade that will bring content rating to the storefront. The content rating system has been planned out based on input from our carrier, consumer, and developer partners to make sure they've implemented a content rating system that helps parents control what types of content their children have access to. After the upgrade is complete, all applications and themes in the BlackBerry App World storefront will receive a default rating. The majority of apps will be rated G (General). If your app or theme is in one of the categories listed below, it’ll receive a rating of T (Teen). When users upgrade to BlackBerry App World 3.1, they’ll be able to change their rating filter.
As for developers, starting on November 30th, 2011 you will have 15 days to log into the Vendor Portal and update your Content Rating questions if you believe your app or theme should have a different rating. All new apps being submitted that day will require that the Content Rating questions be answered.