Ingram Micro Inc., the worlds largest technology distributor, has reached a deal with RIM to distribute the BlackBerry PlayBook to re-seller partners in the UK.
It has been a bit of a rocky road between consumers and RIM's BlackBerry PlayBook, but BlackBerry has still maintained a very strong presence in the business market. RIM's BlackBerry devices are still the choice among many organizations in which security and mobile communications are paramount.
The BlackBerry PlayBook has been a step up in many organizations ability to be more productive via cloud services. RIM's UK managing director Stephen Bates said that “Our agreement with Ingram Micro will allow us to broaden and enhance our distribution of the BlackBerry PlayBook. We are leveraging our strengths in communications, social integration and productivity with their strengths in unified communications, software solutions and overall channel reach,” This is no little deal Ingram Micro, has local sales offices in 26 countries, has over 105 distribution centers worldwide, represents over 1,300 vendors, and is the only global broad-based IT distributor in Asia. This kind exposure and distribution is exactly what RIM needs for the PlayBook.
Ingram Micro also has a dedicated team that is focused on unified communications, and cloud business development managers. This makes it an ideal fit for the PlayBook as it fits in well with Microsoft Office 365. “Ingram Micro is once again providing a solid, expansive offering to meet the needs of resellers, Our continued growth in the telecommunications segment and the ongoing convergence of software and mobile technologies, enhanced with the inclusion of Microsoft Office capabilities on BlackBerry smartphones and the addition of the BlackBerry PlayBook tablet to our product portfolio, is driving BlackBerry as a strong platform for mobile users of Microsoft Office 365.” said Matt Sanderson, managing director at Ingram Micro.
RIM is looking to push the PlayBook even more into its enterprise market and this new move will do just that. The PlayBook is expected to become even more desirable later on this year as it will be compatible with RIM's much anticipated, BB 10 platform.