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    by Published on 03-30-2012 11:21 PM
    Categories:
    1. BlackBerry News

    We have seen a lot of news about the rise and fall of RIM. Some are happy as they can see how RIM is falling apart even without further investigation, and simply believing in rumors and speculations. Of course, not everyone is affected by the negative news that has been released as they know RIM is still on track and preparing itself to provide a much better services to all.

    RIM is indeed not letting their hopes down at this stage as they still have lots of plans, not only for enterprise customers, but also for consumer markets. I have written an article about price reduction of their smartphone in India, and I know for sure that RIM will reduce BlackBerry Smartphone prices in other countries as this is part of their plans for consumer markets primarily to expand their markets.

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    by Published on 03-30-2012 11:50 AM
    Categories:
    1. BlackBerry News



    Ever since RIM's earnings call yesterday the internet has been a buzz with less than accurate reports about what was talked about. It did not surprise me that there were negative reports, but it did surprise me how inaccurate some of the news sites and blogs reported the call. The underlying issue here is seems to be how RIM is addressing its consumer base.

    Now before we dive into the facts it is important to know that we're talking about two different types of markets here. The Enterprise level market which purchases devices on a large scale, and mostly utilize RIM's proprietary device management software, and the general consumer market which mostly purchase devices for personal use.

    The Truth

    The comments that gave birth to the idea that RIM was "giving up" on its consumer market were taken from RIM's CEO Thorsten Heins when he stated that RIM plans:

    "to refocus on the enterprise business and capitalise on our leading position in this segment. [...] We believe that BlackBerry cannot succeed if we tried to be everybody’s darling and all things to all people. Therefore, we plan to build on our strength.”

    Yes, one could see how these words could translate to RIM giving up on its consumer market However, I think maybe some should have stopped, took a breath, and looked at the big picture before they came to the conclusion that RIM was giving up on its consumer market.

    The facts are RIM is not giving up on its consumer market. In a response to pocket-lint.com RIM's managing director of global sales and regional marketing, Patrick Spence stated that:

    “The claim that RIM has said it will withdraw from the consumer market is wholly inaccurate,"

    Furthermore, RIM's VP Of Developer Relations Alec Saunders responded to the issue with a tweet this morning that stated that the "remarks were wrongly interpreted. We are not leaving the consumer market."

    Enterprise Focus

    Now that we know that RIM is not giving up on the consumer market we can focus on RIM's real focus for the upcoming quarters. The enterprise customers. Let's face, it RIM's bread and butter is not the consumer market. The profits come from enterprise customers that are purchasing things on a larger scale. Here is where RIM's security and device management trump every other product on the market.

    RIM is focusing their energy into something they have been doing right for years. They are expanding their efforts to perfect their core strengths, and their core strengths at this time do not include the consumer market. Will they get there? Maybe. Should they get there? Only time will tell reveal that answer. RIM is going to follow whatever path that is going to generate the most amount of income.

    The Pivot Point

    The pivot point for RIM this year will most certainly be the release of BB 10. This by far will be a game changer in the way both the consumer market and enterprise level markets view RIM. In a way BB 10 has to be a success, it has to deliver, it has to wow and it must be able to cater seamlessly to both markets. RIM delivered on the PlayBook OS 2.0 and they can deliver on BB 10.

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    by Published on 03-30-2012 10:54 AM
    Categories:
    1. BlackBerry Apps




    BlackBerry messenger has been updated to version 6.2.0.33 in the Beta Zone. This version has lots of fixed issues so you will want to update as soon as you can. So head on over to the Beta Zone and get the download.

    Fixed Issues

    • Missing BBM icon on OS 5.0
    • Issues scrolling up through older messages on OS 6.0
    • Issue selecting all the text by scrolling up/down in the inline display name and personal message fields
    • Scrolling quickly in the inline edit view allowed the focus to move out onto your avatar
    • Pressing the Enter key while the focus is on your avatar initiated the inline edit view
    • In the inline display name or personal message field, smileys were highlighted when added via the "Add Smiley" menu option
    • Unable to scroll in certain directions within the inline display name and personal message field
    • No "Save" menu option or prompt dialog when the inline display name or personal message field only contains smileys
    • No red splat on the BBM icon after deleting a group icon from the Home Screen and receiving a group notification
    • Notification view/today view does not show BBM Messages


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    by Published on 03-30-2012 05:47 AM
    Categories:
    1. How-To, Help, Tips,
    2. BlackBerry PlayBook


    Hello everyone it's time for another BBOS How-To. In this how-to you will learn how to install .bar files Over The Air (OTA) using localbar2. I was excited to hear that our friend Yohanes recently completed his sequel to his creation localbar, and that it was going to allow me to install .bar files over my wifi. Localbar2 is an application that allows you to sideload PlayBook .bar files directly from your PlayBook, all that is required is that you have the .bar files some place on your PlayBook.



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    by Published on 03-29-2012 03:25 PM
    Categories:
    1. BlackBerry Devices,
    2. BlackBerry News

    Some very good news to all BlackBerry fans out there in India as RIM just marked down the prices of some of their smartphones by up to 26%. Sounds great right? According from RIM, they decided to have this discounted price not entirely because they want to be on top again, but rather, to expand the markets across the globe.

    This strategy is a very simple yet an effective way of providing great experience to everyone in India. They have noticed a lot of consumers are younger, so they wanted to make sure that all of them will be able to try and be satisfied with what BlackBerry smartphones can offer. Reducing the price is indeed a risk RIM has to take just to keep up and be available to everybody as much as possible.
    "RIM as a brand has moved from just an enterprise device to as a more consumer device. Be it our services or the product, we have seen a strong uptake by the youth and therefore, to get the devices into more hands, we are cutting the prices," RIM India Managing Director Sunil Dutt said.
    These smartphones are the BlackBerry Curve 8520, Curve 9360, Curve 9380 and Torch 9860. All four handsets were earlier available for Rs 10, 990 Rs 19, 990 Rs 18, 990 and Rs 29, 990 respectively but they can now be purchased by up to 26% so you can enjoy the BlackBerry experience.

    Moreover, Dutt mentioned that RIM aims to further uplift the presence and leverage the demand for BlackBerry smartphones.
    "The focus is not just on reducing prices, but we want to address a larger number of people and give them the overall experience of BlackBerry. We will continue to focus on bringing locally relevant products, services and applications to Indian consumers," he said.
    Even the BlackBerry PlayBook started to be sold at a lower price in December of last year that gave 21% market share in India. It was launched at Rs 27, 990 but can now be purchased for only Rs 13, 990 which is almost more than half of the price.

    If they have done that in India, I am pretty sure that there will come a time RIM will follow suit in other countries, such as Canada, U.S., and other Third World Countries. Looking forward to what RIM can offer in the future. This would only mean that RIM is now reaching the hearts of all consumers by cutting down the prices, but still the same top of the line quality to be able to provide the best smartphone experience to everyone across the nation.

    Would you want this price reduction in your country? I do!



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    by Published on 03-28-2012 08:58 PM
    Categories:
    1. Official OS




    Official OS 7.1.0.336 has been released for the Curve 9360 from Telenor Norway.

    If you have a Curve 9360 its time once again to get out that USB cord and give your device a fresh OS. And as always, please remember to let us know about any findings/fixes in the comments below.

    Note:
    The Software Platform and Applications version numbers can be found under Options-About screen on the handheld.


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    by Published on 03-28-2012 06:20 AM
    Categories:
    1. BlackBerry Apps


    Just a few weeks ago WordPress came out with the first v1.6 Beta release of their app for BlackBerry. Today they have released the second installment, v1.6 Beta 2, on the road to a final v1.6 release. This version is for testing purposes and may contain bugs. Those who encounter any issues are encouraged to leave feedback on the WordPress for BlackBerry dev blog. The full changelog for v1.6 Beta 2 entails:


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    by Published on 03-28-2012 02:00 AM
    Categories:
    1. Celebrity BlackBerry Sightings



    Stacy Keibler is spotted walking out to her car with her BlackBerry Bold 9900. She looks like she's in the BB zone with that serious facial expression. What do you guys think about the leopard spotted skirt?... rrrrraaaawr!

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    by Published on 03-27-2012 02:18 PM
    Categories:
    1. BlackBerry News


    We are just over a month away from BlackBerry World 2012, & BlackBerryOS will providing tons of live coverage as Joe Jerde & I will be attending this year!

    If you're as excited as I am for this event, you're probably curious on why you should also be attending & what RIM might announce?

    Rory O'Neill, RIM VP of Product Marketing has posted a quick 60 second teaser video talking about RIM future with BlackBerry 10 & what it means to developers, mobile carrier partners & such.


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    by Published on 03-27-2012 10:56 AM
    Categories:
    1. Leaked OS




    Just in: OS 7.1.0.340 for the BlackBerry Bold 9930 has leaked online! Nice to see this leak coming to Bold 9930 users. Now get out that USB cord and give your device a fresh upgrade, and don't forget to leave us a comment to let us know how it works for you!


    Warning: Please remember that this IS NOT an official release operating system. If you wish to install this OS keep in mind that this may cause your phone to not function correctly. If you are not comfortable and/or unsure as how to upgrade to this OS and need assistance, please click the link below.


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    by Published on 03-26-2012 03:17 PM
    Categories:
    1. BlackBerry News,
    2. BlackBerry Rumors



    On Thursday RIM's CEO Thorsten Heins will be releasing RIM's fourth-quarter results to the public, and his first as RIM's new CEO. As analysts and investors hurry to write off another poor quarter there are other things that need to be considered before this one is counted as a loss. RIM's marketing and financial dismay has been a hot topic on Wall Street over past year.

    The cry for change by some may have been answered earlier this year when RIM's then Co-CEO's Jim Balsillie and Mike Lazaridis stepped down. The replacement Chief Operating Officer Thorsten Heins, vowed to improve the current situation by increasing market value, but still embraced the philosophy of his predecessors of "not sacrificing long-term value for short-term gain".

    Whether or not that philosophy is key to RIM's success will be determined over the next few quarters, but not this one. The bottom line is that Mr. Heins's simply has not had adequate time to turn a large company like RIM around.

    Impractical Expectations

    Unrealistic expectations fuel most of the impracticable views of RIM. There are two views that shape RIM, and they are from two completely different spectrum's. The two views can be further broken down into two groups The BlackBerry Community, and Financial Investors, the latter of the two being the driving force behind RIM's public image. The fact is that investors simply look at where the dollar is today they don't care about hopes and dreams or what could happen they care about whats going on in Wall Street right now with the dollar.

    The BlackBerry community on the other hand looks beyond the financial circumstances and are more concerned about what a device can offer them. Apps, games, utilities, social connections, and functionality mold the opinions of this group. Although the cost of devices does factor in at times, it's not necessarily the underlying factor of their perception of a company.

    The problem is the expectations and opinions of investors and bankers trump those of the BlackBerry community, but isn't that the way its supposed to be. Not necessarily there was a time were the BlackBerry community was larger than it is today, and had a much bigger impact on how the public viewed RIM. The larger the community the better chance of survival devices have of succeeding.

    The Doom And Gloom Blues

    Let's just forget about the doom and gloom blues for a second and focus back on the bigger picture. Change takes time, and before people start writing RIM off they need to remember the old cliché " Rome was not built in a day" neither was RIM. The fact is, changes on this level take days, months, and sometimes even years.

    Yes, we all know that RIM delayed the BlackBerry 10 devices. Let RIM take their time releasing a superior device to the masses that will blow out the competition. Let developers take their time reviewing and analyzing the device so they can create high quality apps and get familiar with a new UI.

    We already know that RIM is giving BlackBerry 10 Jam attendees a prototype device. In addition, the BB 10 Native SDK, WebWorks SDK, Adobe Air SDK, and Android SDK will also be available. So what does this mean. It means that developers only have a few months to get familiar with BB 10. Considering we are expected to see a BB 10 device later in the year, is it really enough time for developers to get familiar with BB 10?

    A New Start

    RIM has a new start, and it began at the top, and they need time to get off the ground. That new start is BB 10, the excitement and the interest from the public is there once again. BB 10 is chance for RIM to really take advantage of the public's interest. Maybe RIM instead of releasing just one super phone release two, and leave us wanting more, perhaps even announce a series.

    Gaining momentum and rolling with it will be key for RIM to bounce back. Yes, RIM will most likely announce some missed targets, but it's still early for the new team at RIM.
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    by Published on 03-26-2012 06:24 AM
    Categories:
    1. BlackBerry Apps



    PlayDoom for PlayBook has been updated to v1.0.9. Users will find this update satisfying as it fixes control issues that were creating erratic behavior. I've tried it out for a bit and so far things are running overall a bit smoother.

    The full changelog is:

    - A major control issue eliminated, no more erratic behaviour while looking around. In the next updates I plan to solve the remaining issues and I'm also working on a completely new control method.
    - Improvements to the help menu, it should be more useful in explaining the controls.

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    by Published on 03-26-2012 06:00 AM
    Categories:
    1. Celebrity BlackBerry Sightings


    As you can see from the photo above, she is on the BBOS Mobile site! Well, not really, my photoshop skills have made this fantasy a celebrity photo reality (sorry to disappoint). I wish I could confirm this to be true, however, the Bold 9900 device in Kim Kardashian's hand is really hers. The original photo revealed a Google Alerts screenshot on her device set to track herself on Google Alerts. Go figure?!


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    by Published on 03-26-2012 04:30 AM
    Categories:
    1. BlackBerry News


    Over the last few months, we've seen several ‘Be Bold’ commercials from RIM. These commercials do show the productivity of the device, but they aren't really clear on if this device is for fun or work.

    Back in January, New-York based Hand Hammered Films made a great independent commercial that while quite humorous, clearly shows that a BlackBerry is a tool & not a toy.

    Pawel Pawelczak of Hand Hammered Films said:

    We’d been thinking for quite some time that BlackBerry needed, and deserved, a new marketing strategy. Under market pressure, RIM got sucked into positioning BlackBerry as something it’s not—another phone toy. Rather than trying to have it both ways (i.e. “we’re like all the other smartphones, only better”), RIM should aggressively embrace what makes BlackBerry different. They need to restore BlackBerry’s image as a serious, professional tool for people who mean business and get things done. Otherwise, RIM will continue competing with other toys, and inevitably lose market share (including their rapidly-fleeing base). And then we’ll all end up stuck with social toys instead of business tools.

    We posted “It’s Not a Toy” just hours after RIM’s big management shake-up and right before their release of the latest BeBold ad series. We think their new ad campaign, “action, not distraction” and “tools, not toys,” is on the right track, but that they haven’t gone far enough. In our opinion, BlackBerry ads need to be stronger, edgier, more in-your-face—BOLDER, more EXCLUSIVE and DISCRIMINATING, to such an extent that if someone at a business meeting pulls out anything other than a BlackBerry, he or she should be ashamed. Tell consumers who are in it for “fun and games” to look elsewhere. People who mean business need real tools, not toys.

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    by Published on 03-26-2012 02:01 AM
    Categories:
    1. BlackBerry News,
    2. BlackBerry PlayBook,
    3. BlackBerry Apps


    The popular National Film Board of Canada app, NFB Films, has been updated to v.2.2.10 for the BlackBerry PlayBook. There is currently no changelog, so it's likely just some simple bug fixes. Hopefully we will see new content now that the app is updated! Get updated or installed and let us know what you notice in the comments below!


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