We have seen a lot of news about the rise and fall of RIM. Some are happy as they can see how RIM is falling apart even without further investigation, and simply believing in rumors and speculations. Of course, not everyone is affected by the negative news that has been released as they know RIM is still on track and preparing itself to provide a much better services to all.
RIM is indeed not letting their hopes down at this stage as they still have lots of plans, not only for enterprise customers, but also for consumer markets. I have written an article about price reduction of their smartphone in India
, and I know for sure that RIM will reduce BlackBerry Smartphone prices in other countries as this is part of their plans for consumer markets primarily to expand their markets.
I was reading some news on the internet the other day and something popped-out about the Android OS. Then I searched different news and articles about Android OS, the good and the bad stuffs. After reading them, it made me think why RIM would not try to acquire Android apps for smartphones as part of their plans. RIM’s OS is definitely a top of the line operating system however we cannot hide amongst ourselves that there are still things that need improvements to attain the maximum level of satisfaction being offered to all markets - that is their Applications.
Android apps are like the clones of iOS apps at a cheaper price,
if you will compare. However, it does not change the fact that both of them are providing same level of satisfaction to all users. This, for me, is one of the strategies RIM must consider if they will try to keep up, and if they want to keep the ball rolling. I am not saying that "cheaper is better." I just want RIM to somehow anticipate what are the real needs and wants of people in terms of smartphones.
RIM should take into consideration that becoming a small player in the industry while figuring something else is not a lame strategy but rather, a way of providing extra mile to BlackBerry smartphone users
. What's stopping them is pride. In situation like this, they have to lower down their pride as it will take them nowhere. They have to face the reality that more and more markets are aiming to have an excellent mobile gadget at a reasonable price. Using the Android apps, for me, is more likely one of their hopes in achieving their goals which is to become stable and to have huge markets worldwide.
Of course, they should still improve their core strength, which are the enterprise markets that brought them to the top years ago. While they are trying to cope up with the needs of the smaller scale market, they must maintain and improve their performance in providing excellent service to enterprise markets.
To sum it up, RIM should focus on how they will be able to provide equal support and service to both consumer and enterprise markets by acquiring other options like Android apps. This is not stepping down their turf but rather, it’s just a practical way of gaining more markets at the same time are able to continue providing excellent smartphone experience to everyone.
I believe they are trying their very best to deliver it in time (Android player in OS 10) and all we have to do is trust them, give them undying support and keep on believing with what they can offer to each and every one of us.