Editorial: Why The PlayBook Was Released Right On Time
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Thread: Editorial: Why The PlayBook Was Released Right On Time

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    Editorial: Why The PlayBook Was Released Right On Time



    The masses are extremely excited about OS 2.0 for the PlayBook being released this month. Many feel it completes a solid product that was originally launched half-baked and incomplete. For this reason, the PlayBook and RIM have taken some major hits across tech blogs worldwide. It simply feels like this approach was not thought out and that Research In Motion should've waited to get all native PIM functions (calendar, email; etc) working on the PlayBook before releasing it to the public. Not doing so was a mistake that hurt how the PlayBook has been perceived... Or was it?

    In the short term the answer is obvious, yes it hurt. In the long term though I'm thinking the fact that they got the PlayBook out, incomplete or whatnot, to the public will actually benefit us as end users. Why?

    Well let's think, if they would've decided to hold off on releasing the PlayBook incomplete and decided to get all these wonderful things we're expecting OS 2.0 to have on there, how long would it have taken them to release the PlayBook and what would it be like?

    Released earlier but still incomplete.

    Research In Motion decides to take an extra 4-5 months to add to some form of native email, calendar, and other stuff that didn't make the original OS and releases the PlayBook in August/September of 2011 ahead of the BlackBerry 7 line up.

    The reviews aren't as bad because it does have all the basic functions of an expected BlackBerry tablet, minus BBM. It does feel rushed, like they didn't really have another choice but to release it like this. The pressure of the Apple having two iPads out by then would've forced their hand to release it still somewhat incomplete. Features like Open On, BlackBerry Remote; etc don't make the OS as developers efforts are concentrated on PIM functions.

    BlackBerry users, of course, love it though - it is the first BlackBerry tablet after all. In the end, it just doesn't compare to what OS 2.0 will give us this month in terms of a full user experience and most of us are waiting for the next PlayBook tablet and not OS upgrade.

    RIM waits and takes their time.

    Research In Motion decides to go with a very unpopular choice of making sure all these features are not only workable but are great as well from the get go. The release date of the PlayBook is pushed back to January or even February of 2012. BlackBerry 7 isn't as successful as they anticipated in late 2011 and many, even hardcore BlackBerry fans don't know what to expect out of the PlayBook or the future of BlackBerry 10.
    If you think about it, one of the reasons many of us are confident about BlackBerry 10 having some success is the fact that we've seen what RIM is capable of making with the PlayBook and its Tablet OS. Put that into a BlackBerry smartphone and you get yourself a pretty great device - that's the idea.

    If we wouldn't have a PlayBook in our hands right now, many of us wouldn't know what to expect or even if we should be putting any faith onto BlackBerry 10. The argument that it could potentially be another BlackBerry 7 failed experience would be as relevant as ever.

    Not the best decision, but not the worst.

    In the end, maybe it wasn't the smartest move to have the PlayBook launch when it did. They took some major hits in the public's eye and in the stock market as well. Promises of native goods coming within "60 days" of launch fell through. It ended up plain and simply ugly.

    On the other hand, a part of me can't exactly wish they would've taken their time with it either though. The competitive market would've forced their hand to release a "complete" product that I feel wouldn't have been as good as what we will be getting in under two weeks. OS 2.0 seems like it will be bringing the goods and more at last. February 21st, yes I'm still hoping it's on that date, cannot get here quick enough.
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    Revyrah is offline BlackBerryOS Friend Follow Revyrah On Twitter
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    Here's my take on this. What I have a problem with isn't so much the fact that the PlayBook was released incomplete. Even as it is right now (with or without the 2.0 beta) the PlayBook is a great piece of hardware, and the software updates keep coming to improve the experience within the landscape of the first OS. So to me, BlackBerry Bridge and the web browser easily dust off any negative aspects that so many look at. What I do have an issue with is how long it took RIM to put out the hardware we see on BB7 phones.

    Let's look back to when the bad publicity started pouring in- the BlackBerry Storm1. This was RIM's first attempt at a touchscreen phone to compete against Apple's iPhone. Say what you will about the overall experience, and you'd likely be justified. The phone failed to persuade many BlackBerry touchscreen hopefuls from defecting to the iPhone. However it was NOT a lack of innovation. The invention of SurePress technology was great. On the Storm2- it was spectacular. What the Storm series lacked was an OS and support of industry leading processors. To this day, I would gladly embrace SurePress technology on any touchscreen. If quality software and hardware surrounded SurePress, RIM wouldn't have seen such a dramatic drop of US marketshare. People would've seen that RIM was diving in, as opposed to testing the waters.

    So what I'd love to see is RIM push the envelope. Bring back SurePress and surround it with QNX and dual-core processors, and the world would see just how much better the touchscreen experience will be on a BlackBerry compared to any other touhscreen.

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    Quote Originally Posted by Revyrah View Post
    Here's my take on this. What I have a problem with isn't so much the fact that the PlayBook was released incomplete. Even as it is right now (with or without the 2.0 beta) the PlayBook is a great piece of hardware, and the software updates keep coming to improve the experience within the landscape of the first OS. So to me, BlackBerry Bridge and the web browser easily dust off any negative aspects that so many look at. What I do have an issue with is how long it took RIM to put out the hardware we see on BB7 phones.

    Let's look back to when the bad publicity started pouring in- the BlackBerry Storm1. This was RIM's first attempt at a touchscreen phone to compete against Apple's iPhone. Say what you will about the overall experience, and you'd likely be justified. The phone failed to persuade many BlackBerry touchscreen hopefuls from defecting to the iPhone. However it was NOT a lack of innovation. The invention of SurePress technology was great. On the Storm2- it was spectacular. What the Storm series lacked was an OS and support of industry leading processors. To this day, I would gladly embrace SurePress technology on any touchscreen. If quality software and hardware surrounded SurePress, RIM wouldn't have seen such a dramatic drop of US marketshare. People would've seen that RIM was diving in, as opposed to testing the waters.

    So what I'd love to see is RIM push the envelope. Bring back SurePress and surround it with QNX and dual-core processors, and the world would see just how much better the touchscreen experience will be on a BlackBerry compared to any other touhscreen.
    Lets hope BB 10 will give us this.
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    Quote Originally Posted by Revyrah View Post
    So what I'd love to see is RIM push the envelope. Bring back SurePress and surround it with QNX and dual-core processors, and the world would see just how much better the touchscreen experience will be on a BlackBerry compared to any other touhscreen.
    Oh Kevin you love your SurePress tech lol... I think RIM would get KILLED if they brought back a SurePress phone, even if it had a dual-core OMAP5 processor and other amazing specs. While I do agree it was a great idea, I think that ship has sailed buddy
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    I think that the third time would be what fixes everything. The Storm wasn't properly marketed because they couldn't properly market it. It didn't have the specs needed to make it work the way it was envisioned. We've had over 2 years without a SurePress device, and the main reason being the complaints of lag due to weak processors and/or buggy software. RIM has to have realized this. They also have to realize that the new OS and hardware would compliment the technology and finally give the positive spin of a success story.

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