In the eyes of the J.D. Power survey, RIM continues to drop in numbers. When compared to the last survey, published in Sept of 2010
- Rim has now fallen from 4th place to last place as shown in the most recent survey published
Here’s how J.D. Power weighs the various categories:
Operation (30%); physical design (30%); features (20%); and battery function (20%). For smartphones, the key factors are: ease of operation (26%); operating system (24%); physical design (23%); features (19%); and battery function (8%).
The 2011 U.S. Wireless Smartphone Customer Satisfaction Study—Volume 1 and the 2011 U.S. Wireless Traditional Mobile Phone Satisfaction Study—Volume 1 are based on experiences reported by 7,275 smartphone owners and 11,347 traditional mobile phone owners. The studies were fielded between July and December 2010.