Is RIM sinking in the North America market?
It's no surprise that RIM is slacking when it comes to their devices. Just on Verizon you had the fail of of the first generation Storm, the defective Tour's and defective screens with the newer generation Storm 2's. RIM is more worried about taking previous devices and adding a track pad and a few more megs of memory and calling it a new device then they are about addressing the main issues consumers are having. Web browsing and applications. When it comes to web browsing, the iPhone and Android devices are walking all over RIM. It is rumored that in June RIM is to introduce a new web browser for surfing the internet on the BlackBerry devices. Should we be expecting anything great or jaw dropping that could get back some of their fans that they lost to the Android? In my honest opinion, 99% of BlackBerry users have lost the excitement when RIM states they are coming out with something new. And they have no one to blame but themselves.
PCMag writer is quoted "..consumers want the same experience on their smartphones as they have on their personal computers
." BlackBerry fails in that department. Actually I have to correct myself, computers do freeze and lock and you have to restart it more often then you would like. BlackBerry devices are the same way, so they do have that connection. But what causes a computer to freeze and have to be restarted? Yes, the operating software, just like it is with the BlackBerry phones. The area that RIM is lacking in. The writer goes on to say “The iPhone and the Android platforms provide a far, far better web and apps experience than the BlackBerry”.
RIM which still holds its strong position with business users, are trying to break into the market that the iPhone and Android devices are holding strong in. As time passes it becomes more clear that they (RIM) can not make the transition. To consumers in North America, it seems RIM is failing and not going to make a come back but in reality, RIM is growing larger and larger.
So what does a company do when they are losing the game in one area? RIM decided to flee and start expanding in areas of the world where they can win over consumers and claim they are growing rapidly. The BlackBerry Bold 2 and the 8520 are being called the Dynamic Duo
by Broadpoint AmTech analyst Mark McKechnie. These two devices are a huge hit and continuing its international growth in Europe and India. He also goes on to state that RIM needs to come up with something more compelling if they want to compete with the iPhone. Morgan Stanley analyst Ehud Gelblum states that even though RIM's operating software lags behind Apple, Android and Palm in consumer features, he believes that's less important in the international markets where there's untapped opportunity for mobile e-mail. He also goes on and says “We believe the rapid growth of the smartphone market coupled with RIM's focus on international markets should drive unit growth, offsetting potential share loss to Apple and Android in North America,”
While we complain about RIM and think they are digging their graves by not coming out with anything new to compete with these other devices, they (RIM) are actually going to be growing even larger and could be at a decent rate since they are focusing now on international growth. What do you guys think about this?