I am father of four. When even I drive anywhere there is music on, baby's crying, kids talking or screaming(that doesn't include if my wife is on the phone speaking loudly, so her half deaf mother can hear what she says). It makes carrying a normal phone conversations impossible(my girls love to talk). It would be nice to have something like this so I would not have to hold my phone and try to hear over all the noise and be able to talk on the numerous trips we take in our daily lives. Please BBOS, make my dreams a reality, let me win a jawbone icon!