- What We've Seen From Distant Eyes
  • What We've Seen From Distant Eyes

    Sitting here behind my laptop watching and reading what has come out of BBWC and BlackBerry Jam has made me envious. How much I wish I'd have been able to attend this year's festivities in Orlando. In lieu of that, I've depended upon the eyes, ears and minds of others to inform me of what we can expect from RIM in the next few months which will pave the way for years to come.

    The BlackBerryOS crew that went to BBWC to party....errr report and review the future of RIM and our beloved BlackBerry phones did a fantastic job. The crew here that wasn't able to attend kept the site running put out some great articles. I'm so proud to have been able to join such a wonderful group of people.

    So, the question remains...What have we seen come out of Orlando? The honest answer...the truthful answer, to borrow a line from Bachmann Turner Overdrive, is we ain't seen nuthin' yet. We've seen Thorsten Heins' Keynote Address. We've seen the new Keyboard in action. We've seen BlackBerry 10 developers attend and start to show what the power of QNX and Cascades can do. We've seen the new capabilities of the BlackBerry 10 camera. All amazing things we've never seen on a BlackBerry device.

    What does it all mean though? This Alpha device isn't what we've been told will be the phone that BlackBerry releases at the end of the year. This news really makes me excited. Why? Because this is another present that RIM is promising us. Like a Ralphie waiting for his Red Ryder BB gun on Christmas morning, seeing what was developed, is being developed and what will be developed for this new BlackBerry 10 device has me on tenterhooks in wonder of what will grace my hands this fall.

    Keeping all this in mind, does this whole BlackBerry 10 mean the make or break of RIM. No. What WILL make or break BlackBerry 10 and RIM is marketing and public relations. For too long RIM relied on it's business dominance and security to keep it going. Recently it has realized that it needs to capture the young user. The mobile market has passed it by and RIM has grabbed onto the bumper of the bus and is hanging on in the back. Smart marketing, hip marketing, heavy and familiar marketing needs to be the onus for RIM's marketing department. The BlackBerry 10 operating system looks to be the best out there but without the demonstration of it's marketability and usefulness, it will be just another thing for us BlackBerry fanbois to drool over. Apple markets a decent phone with simplicity. Basically they shove 10 pounds of poo into a 5 pound bag and sell it to the masses. Name recognition is needed. Brand recognition needs to be the focus. Quality needs to be the key.

    For once I want the suits at RIM to get mad! Get aggressive and fire that broadside commercially at the waterline of their competitors.

    In the end, RIM puts out fantastic products. From apps to devices to OS. What Orlando showed us laptop jockeys is that they're acknowledging what was wrong and correcting the way things were done. Orlando should be a rallying cry for us

    comments powered by Disqus
  • Sponsored Ad

  • Recent Comments

  • Most Commented

    The most commented articles on BlackBerryOS over the past 24 hours.
  • Recent Forum Posts


    AOL IM Sound

    I cant find it royal1688 anywhere. Anyone know where this can be gclub found?

    lnwpen88 09-18-2014, 11:45 PM Go to last post

    Batterie pour Z10

    Bonjour, la batterie MPJ de 5000mAh fonctionne-t-elle correctement ? vous avez un Z10-LTE compatible 4G ou la version Z10 compatible 3G ? Sur leur site,

    BXavier52 09-18-2014, 11:57 AM Go to last post

    Toysoft Productivity Tools Fire Sale

    BlackBerry World is running a promotion for Indosat, EMEA and LATAM countries and I'm opening it up to the rest of the world. The promotion will start

    Smiley88 09-18-2014, 08:25 AM Go to last post

    Wallpaper for Passport available?

    You will find the links to my host (complete sets, regulary extended) in german blogs (my native soil):

    Starter Kit Passport Wallpaper

    serversurfer 09-18-2014, 02:53 AM Go to last post

    BlackBerry Synchronization Issue


    I am trying to get my calendar all synchronized between my BlackBerry and computer.

    I did have it working between my BlackBerry

    ThomasWillNot 09-17-2014, 01:34 PM Go to last post
  • Sponsored Ad