BlackBerryOS.com - Video: "It's Not a Toy" by Hand Hammered Films
  • Video: "It's Not a Toy" by Hand Hammered Films


    Over the last few months, we've seen several ‘Be Bold’ commercials from RIM. These commercials do show the productivity of the device, but they aren't really clear on if this device is for fun or work.

    Back in January, New-York based Hand Hammered Films made a great independent commercial that while quite humorous, clearly shows that a BlackBerry is a tool & not a toy.

    Pawel Pawelczak of Hand Hammered Films said:

    We’d been thinking for quite some time that BlackBerry needed, and deserved, a new marketing strategy. Under market pressure, RIM got sucked into positioning BlackBerry as something it’s not—another phone toy. Rather than trying to have it both ways (i.e. “we’re like all the other smartphones, only better”), RIM should aggressively embrace what makes BlackBerry different. They need to restore BlackBerry’s image as a serious, professional tool for people who mean business and get things done. Otherwise, RIM will continue competing with other toys, and inevitably lose market share (including their rapidly-fleeing base). And then we’ll all end up stuck with social toys instead of business tools.

    We posted “It’s Not a Toy” just hours after RIM’s big management shake-up and right before their release of the latest BeBold ad series. We think their new ad campaign, “action, not distraction” and “tools, not toys,” is on the right track, but that they haven’t gone far enough. In our opinion, BlackBerry ads need to be stronger, edgier, more in-your-face—BOLDER, more EXCLUSIVE and DISCRIMINATING, to such an extent that if someone at a business meeting pulls out anything other than a BlackBerry, he or she should be ashamed. Tell consumers who are in it for “fun and games” to look elsewhere. People who mean business need real tools, not toys.

    This article was originally published in forum thread: Video: "It's Not a Toy" by Hand Hammered Films started by TwistMyMind View original post


    comments powered by Disqus
  • Sponsored Ad

  • Recent Comments

  • Most Commented

    The most commented articles on BlackBerryOS over the past 24 hours.
  • Recent Forum Posts

    somi12

    Wallpaper for Passport available?

    All suggestions are welcome, I'd just like to fix the issue quickly, and without having to PURCHASE anything.

    somi12 09-17-2014, 07:55 AM Go to last post
    PenSupreme

    Help my 9900 won't completel its reboot

    which os version of blackberry works best for this fix?

    PenSupreme 09-17-2014, 06:51 AM Go to last post
    serversurfer

    Wallpaper starter kit for the coming Passport....

    Okay... Nobody seems to be interested (except Joe J.)...

    Thread closed.

    serversurfer 09-16-2014, 09:40 AM Go to last post
    Harmeling68

    ABOUT THE BATTERY

    Sounds like a battery issue. Get yourself a new battery and hopefully, that will solve your problem. If you've already done that, try reloading your os.

    Harmeling68 09-16-2014, 04:51 AM Go to last post
    kaone

    ABOUT THE BATTERY

    Hi guys!
    My battery for blackberry 8900 is not lasting long, it takes 30 minutes. Help your pal out

    kaone 09-16-2014, 04:18 AM Go to last post
  • Sponsored Ad