To be a GM and a the President of an NBA franchise is a daunting task. Just ask Masai Ujiri who holds both of those titles for the NBA's Toronto Raptors. Ujiri is an on the go type of guy who relies on his BlackBerry Passport to help him work wide.
Not content to just live the life of a basketball mogul, Masai Ujiri also is the founder of Giants Of Africa
which is a non-profit organization which uses basketball to enrich and educate the children of Africa and improve the face of basketball in Africa.
In a new BlackBerry advertisement , you get to see how Ujiri goes from GM, to father, to philanthropist and how his BlackBerry Passport helps him achieve all three and be the most productive he can be. The ad is a powerful statement the likes we haven't seen from BlackBerry before. It appears they've turned around their advertising from the doldrums that have plagued BlackBerry for years now.
What do you think? Take a look at the video and let us know your thoughts.