Is there a mini comeback happening for BlackBerry in North America? If you're into crunching numbers, it does appear that, to quote the group Buffalo Springfield, "there's something happening here..". We're talking about mobile vendors in North America and the site Seeking Alpha has some very interesting statistics to show us.
Comparing three month increments showing market share, BlackBerry was in a dire place with 2.8% of total web usage from April to June 2013. The usual heavy hitters of Apple, Samsung and HTC were in the top three spots for the same time period as you can see in this chart below.
Now, here is where the interesting jump happens. In the past three months, into the third quarter (which is still underway), BlackBerry has jumped into third place on the chart of mobile vendors, from 2.8 to 4.9 %. Once again we'll defer back to Buffalo Springfield and say, "..what it is, ain't exactly clear." Take a look at the third quarter stats from July to September.
The questions to ask are why and how? Given all the depressing news about the future of BlackBerry, the vitriol written about how this company has no chance to succeed and the search for a private buyer causing panic for people, you'd hardly be asked to believe what seems to be happening. But according to Seeking Alpha's Michael Blair, that is exactly what is happening, especially in North America.
Blair writes, "BlackBerry has moved into third place not in Africa, not in Latin America, not in Indonesia and not in the United Arab Emirates, all former BlackBerry strongholds, but right here in North America. While the takeover speculation is behind the recent stock price moves, at the end of the day the value of BlackBerry will at least in large measure depend on the success of its products. Perhaps this one datum is grasping at straws, but it is a minor positive in an ocean of negatives so I thought it useful to point it out."
So, is this another comeback for BlackBerry? Or is it the final death knell for a beloved company that gives the world a fantastic product? Please let us know what you think in the comments below. In my opinion, I want to believe that it's a comeback and a new future for BlackBerry buoyed by a line from a Pink Floyd song, "Coming Back To Life" :
For killing the past and coming back to life."