The news earlier this week about BlackBerry not renewing its licensing agreement with T-Mobile have made more than ripples in the industry. Many BlackBerry users were ticked off earlier this year by a huge Un-uncarrier move from Magenta urging them to switch to a competitor device. It was a very hypocritical move by a company which is positioning its self as one who gives customers choice. Now, since the licensing contract between BlackBerry and T-Mobile will expire at the end of April, BlackBerry diehards on the T-Mo will have no choice to upgrade to the Q20 when it is launched later this year.
John Chen assured BlackBerry users that the company would work with T-Mobile to ensure they continue to receive quality service, support and timely updates, but urged them to transition to other carrier partners. He even threw in a $100 credit towards the purchase of a new Q5, Q10 or Z10 from shopblackberry.com Many have heeded the advice and have already begun the exodus to other carriers, and AT&T was quick to jump on the situation.
Earlier today, AT&T tweeted the following:
Welcoming @BlackBerry customers with open arms & we can sweeten the deal w/a $100 bill credit.
Not to be outdone, John Legere made a counter offer, promising a $100 credit towards the purchase of ANY device from T-Mobile, including the Q10 and Z10.
In the accompanying blog post on the T-Mobile's page, Legere says:
In fact, to show our appreciation for all current consumers so passionate and loyal to all things BlackBerry, we’re offering a $100 credit toward any new device, including the BlackBerry Q10 or the Z10. And this offer is good through the end of the year. So you can take your time.
What do you think of Legere's offer? Are you still #Unswitching?