Don't be so quick to rule T-Mobile out. Sure, they are being squashed by Verizon and AT&T in the U.S. Market, but they recently have begun to make a slight comeback. The company says that its total customers grew to 34 million during the 3 month period last quarter. Which is an increase of 579,000. CEO John Legere said in a statement:
"These results display positive momentum and the first positive branded growth in four years,"... "We have made material progress in stabilizing our branded business in Q1, which provides a solid foundation to build on with the new Un-carrier customer offers we launched last week across America."
Their secret to the recent success? How about a new strategy that focuses on ending phone subsidies, limiting contracts, and bringing on LTE and the iPhone. And while the BlackBerry Z10 had just been released into T-Mobile stores at the very end of last quarter (March 26th), we have yet to see if it will help boost the customer base.