Just after I got done ranting today about BlackBerry's lackluster SuperBowl commercial, they come out with a very nice BlackBerry Z10 commercial that is airing in Canada, and redeem themselves. This is what we need - a good script, catchy music, and letting the Z10 be itself. People need to see the phone and how it functions so they'll be motivated enough to go out and seek it. Things are getting better. Now we want more!
See the full commercial below. It runs about 1 minute long: