• Security Buzzword Slipping As A Reason To Hold On To BlackBerry


    Deep in the minds of many BlackBerry users, is the buzzword security. It seems to come up in just about every debate between a BlackBerry advocate and those that oppose it. BlackBerry evangelists and fans are quick to bring up security as one of the top reasons to choose the BlackBerry device. Does security still play a large role in whether or not someone chooses BlackBerry as their mobile device?

    There is no question that when it comes to security the BlackBerry is the number one device. Security has always been something that RIM has done very well and has done a great job selling that to the public. It has always been one of RIM's strengths to walk into an organization, and sell them on security. Most organizations choose BlackBerry for just that reason, they know that they can trust RIM with their data. Many organizations with sensitive data choose BlackBerry simply because they can't afford to have a data breach, and they know that BlackBerry is the most trusted, proven mobile device on the market. But what about organizations or regular consumers that don't have this type of sensitive information? Are they really sold on security?

    I think that most people would agree that when you talk to the average person about a mobile device you're not selling them on how secure it is, but rather what it does and how many app it has. In today's mobile computing world the priorities seem to have shifted away from security to functionality. With the advancement of new technology and the myriad of applications, consumers and organizations have been blinded from looking at security as a primary reason to choose a smartphone.

    Security alone, isn't as strong as it once was for those evangelizing the BlackBerry brand. RIM needs to continue to push the new features and applications of its upcoming BlackBerry 10 smartphone. Consumers need to see that the world of BlackBerry is changing, and that it's not just about security. RIM will need to continue exposing BlackBerry 10 to the public and give its advocates more tools to promote its brand.

    This article was originally published in forum thread: Security Buzzword Slipping As A Reason To Hold On To BlackBerry started by ice2921 View original post


    comments powered by Disqus
  • Sponsored Ad

  • Recent Comments

  • Most Commented

    The most commented articles on BlackBerryOS over the past 24 hours.
  • Recent Forum Posts

    Markup

    BB 9720 Can I update OS to remove carrier Branding

    Hi, anyone know if it is possible for me to wipe a 9720 for my daughter (Its unlocked but has Vodafone branding on screen) in BBSAK and then using the

    Markup 02-09-2016, 09:56 AM Go to last post
    Frosh

    List Of Working PlayBook BAR Files

    Yet I still have a problem. The es file still force its self stop......please how can I fixed that......And we're can I download. Opera mini for my playbook

    Frosh 02-07-2016, 12:43 PM Go to last post
    Markup

    Greetings from here in the UK.

    Hello Blackberry fans

    Greetings from Birmingham, here in the UK. I registered as a member a few months ago but have never posted online before,

    Markup 02-07-2016, 08:18 AM Go to last post
    Frosh

    Hi

    Please I install the amazon app on my playbook and yet it force its self stop and please what should I do and were can I download Opera Mini for my playbook.

    Frosh 02-07-2016, 01:54 AM Go to last post
    lawry

    lawry

    9320 shows white screen it loads and displyas error 102. cant be detected by bdm. Please help

    lawry 02-05-2016, 05:43 AM Go to last post
  • BlackBerryOS.com Weekly Poll

    Will you be purchasing the Android powered BlackBerry Priv? (Votes: 233)

    1. Yes (Votes: 139)

    2. No (Votes: 53)

    3. Undecided (Votes: 41)