- For RIM, Third Place Is Just The First Step
  • For RIM, Third Place Is Just The First Step

    Much has been made in the mainstream media about RIM CEO Thorsten Heins' "third place" comments during a press briefing after the BlackBerry Jam Americas 2012 keynote. Titles like "RIM CEO: We want to be in third place," or my personal favorite "RIM's CEO says BlackBerry 10 will never beat Android or iOS" show how comically awful and one sided some of the tech media still remains.

    First, let's examine what he actually said to the press. The actual quote that everyone is referring to is, “We have a clear shot at being the number three platform on the market.” All of us that were there and heard this quote were definitely a little surprised at first. After the Q&A session began, Heins would explain that RIM is not settling for third though.

    One of the first questions out of the gate was how he could be happy having his company only in third place. Heins quickly explained that third place is "only the first step" and to "make no mistake about it, I'm in this to win."

    If any of RIM's top execs come out and say that BlackBerry 10 will make RIM #1 over night, they would a.) be called delusional for not recognizing the true power of their competition and b.) be mocked for unrealistic expectations. It would recall the illusions of grandeur that former CEO Jim Balsillie had with respects to this same exact OS. Did everyone forget how much RIM was made fun of when there were talks of BBX (as BB10 was known back then) "leap-frogging the competition"?

    When the PlayBook first launched, hardware-wise it was ahead of the game. 7 inch tablets are just now starting to become the trend even though most of us have had one for a while. At that time, RIM believed it was okay to launch a product with amazing hardware and a half-baked OS because it was a BlackBerry, who wouldn't want to buy one?

    Since Heins took over as CEO, RIM has had a huge shift in mentality. Gone is that cockiness that used to plague and stifle innovation. The cockiness that previous execs believed made current BlackBerry devices so much better than others, that there was no need to change anything. Over-confidence that made BlackBerry 10 not become a need until RIM's stock had plummeted and the BlackBerry brand in North America had become tarnished.

    This new found humility doesn't mean that you can't have a little confidence or "swagger" when it comes a new product though. This is specially true if it's one that you really believe in, like BlackBerry 10 is for RIM. They honestly believe, and so do we based on what we've seen, that what BlackBerry 10 is bringing to the market will start the mobile computing revolution.

    RIM execs were adamant about the fact that BlackBerry 10 on smartphones is just the beginning though. They're excited but also know a lot of work remains to be done and that hunger at all levels is what'll make sure BlackBerry 10 is ready at launch.

    comments powered by Disqus
  • Sponsored Ad

  • Recent Comments

  • Most Commented

    The most commented articles on BlackBerryOS over the past 24 hours.
  • Recent Forum Posts


    Ex Girlfriend's Perfume - Flying World(Animated Video Clip)

    Hello guys!This is our animation video clip for our new song ''Flying World''.Directed by Christos Anastasopoulos & FranSin Kotsira.Produced @ Studio

    DimitrisPl 02-26-2015, 09:54 AM Go to last post

    sound notification on 10.3.1 problem

    i am using Z10 STL1 with i upgrade my os before 2 days from that day sound notification for incoming call like ringtone and vibration does

    bddesai007 02-25-2015, 01:12 PM Go to last post


    Go for it! Both are excellent devices.

    Harmeling68 02-25-2015, 11:42 AM Go to last post

    How to unlock a black berry torch?

    There can be many ways to get your unlock code. If your contract period is complete you can ask your cellular operator for the unlock code. But, they

    cool0 02-25-2015, 07:20 AM Go to last post

    What does MEP stand for?

    MEP code use to unlock Blackberry to use any other GSM Sim card ,
    so you need mep unlock code ,you can get free mep code by calling your network

    cool0 02-25-2015, 07:12 AM Go to last post