The International Data Corporation (IDC) has released their latest study of the international smartphone market and have found that overall the world market for smart phones has grown 2.4 % in the third quarter of 2012. The three top manufacturers of smart phones are in order, Samsung, Apple and RIM.
So what does this mean for RIM? With RIM staying within the top five, even posting a loss of 34% from 2012 to 2011 in shipments and market share, it shows that the BlackBerry brand is keeping a foothold in the world marketplace. RIM is making strides overseas with BlackBerry OS 7. With the increased fervor about BlackBerry 10 and it's total departure of what we've come to expect from a typical BlackBerry smartphone, keeps RIM in position to stay in the top five for the next quarter even though BlackBerry 10 will not be released until Q1/2013. The drop off of Nokia and Motorola as favorite brands keep RIM in a good place.
Recently, RIM has ended deals with a couple of manufacturing companies that make BlackBerry phones. This seems to have been mostly a cost cutting and streamlining move that phased out older models and centralized manufacturing in lean times, thus keepng them at least competitive for the next year and the release of BlackBerry 10.
For the total review of the top five smartphone vendors, check out the IDC's report here.