- RIM plans to provide affordable smartphones to gain new markets in Africa
  • RIM Plans To Provide Affordable Smartphones To Gain New Markets In Africa

    The BlackBerry community is getting bigger and bigger. Although recent reports show that Apple's iPhone has been outselling BlackBerry Devices in Canada, RIM is doing their very best to reach other markets across the globe to get back on track. We can not deny that BlackBerry smartphones are considered high-end phones, not only in Asian countries but to some African countries as well. That is the main reason why some mobile providers have been investing in other manufacturers, like those from China, in order to get more markets especially in third world countries.

    At the moment, RIM is planning to invest on reducing the prices for BlackBerry smartphones to increace its market share in Africa. Nokia did not have any issues with mobile phones in Africa due to their affordable price, reason for them to become one of the leaders in providing smartphones in the region as compared to others.

    "Africa is a strategic and important part of RIM's future growth and we are committed to investing accordingly. During this growth period, RIM is, of course, required to assess the timing of launches across the continent based on resources available." said Waldi Wepener, a RIM spokesperson.

    This article was originally published in forum thread: RIM plans to provide affordable smartphones to gain new markets in Africa started by ToraxCefiro View original post

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