With just a few more months left to go before the launch of RIM's next generation super-phone, RIM's CEO Thorsten Heins has been busy promoting BlackBerry 10 . Heins has been effectively spreading the word about BlackBerry 10, and persuading naysayers since early this year. The company is looking to BlackBerry 10 to boost its overall consumer base and stimulate financial growth.
In an interview with Arthur Goldstuck, Heins reinforced some things that we already knew, but also gave us some new nuggets of information. When asked how BlackBerry 10 would compete with other mobile platforms like Apple iPhone, Windows 8, and Android. Heins pointed towards some of key strengths of RIM's new BlackBerry 10 platform.
BlackBerry 10 key features
The strength of the BlackBerry QWERTY keyboard has been one of the backbone features that has drawn many consumers to the BlackBerry smartphone. Heins reinforced this strength by sharing that there will indeed be a "physical keyboard coming". This is important to many consumers that were concerned that RIM may have placed their signature keyboard on the wayside in favor of all touch devices. Heins further stated that "At launch, there will be three full-screen devices with a virtual keyboard, and three devices with a physical QWERTY keyboard, but you will have the same BlackBerry 10 experience on all of these.¨ Having six new BlackBerry 10 devices three of which will have a physical QWERTY keyboard will give RIM the ability to cater to all consumers needs in a timely fashion.
If you have been following BlackBerry 10 in any way you have most likely heard the buzzword "flow". This is something that goes hand-in-hand with BlackBerry 10's user interface. The flow concept will allow users to interact with the BB 10 interface with no "breaks or disruptions" This flow concept is something that has been lacking on a BlackBerry device for quite sometime and will definitetly be a selling point for anxious consumers.
The term multitasking often gets tossed around the mobile market as something that most devices can do, but when it really comes down to it most devices do a really poor job of it. BlackBerry 10 smartphones will be true "multi-threaded" devices, allowing multiple applications to run at the same time, in real time, Heins further confirmed. Multitasking on smartphones today is still a work in progress, but RIM is working hard on changing that; just ask any BlackBerry PlayBook owner.
Heins was also asked about the current state of BlackBerry devices. BlackBerry users have grown accustom to the occasional slow app loading and the "hour glass of death" at times, in most cases a simple battery pull works wonders. Still, users are waiting for a more fluid OS that will allow them to traverse gracefully around their BlackBerry without problems.
Heins also regonizes the problems, and he realizes that RIM cannot can’t go on with "a 15-year-old BlackBerry OS" The freezes and slow load times are the result of a "platform reaching its limitations." said Heins. "I’ve had a BlackBerry 10 device on my hip for eight weeks. I have never had to reset it, and it has never frozen. The key is in the multi-kernel: if you hit a process and it does not execute properly, the icon goes grey, but the device carries on working. Just that one process gets restarted. It has a wonderful recovery process; it blocks this one process and the others continue to flow. It goes deep into the technology of the microkernel multi-threading process, and that allows us to have an immensely reliable system." Heins continued to say. This is exactly the type of innovation that consumers are looking for a device that truly works for them.
Heins also stated that he wants his company (RIM) "to be the company that manages all mobile computing end points, whether in a phone or car, across the data network globally. Today we are connecting 654 carriers, and our system is being used to carry data, reliably, across these networks." RIM has to deliver on BB 10 first before it can start thinking about mastering other domains, however it was the lack of this kind of drive that ended up placing RIM in the position that it is currently in.