The new mobile gifting platform will integrate with BlackBerry App World and carrier billing systems to allow BlackBerry subscribers to instantly gift airtime, apps and other carrier services from one subscriber to another using BBM. Jim Balsillie, Co-CEO at RIM reports:
“RIM is committed to aligning with carrier business models to deliver innovative and relevant mobile commerce solutions. There will be many usage scenarios and circumstances that can be accommodated through the BBM mobile gifting platform around the world, but the easiest for many people to readily envision and appreciate is the simplified act of a parent approving their child’s request for additional airtime minutes or an app purchase with a single click using BBM.”
Looks like if you have any kids with a BlackBerry, you may now become their best BBM pal with mobile gifting. Get ready parents!