• Review: PRIV By BlackBerry (Initial Impressions)

    The PRIV by BlackBerry is the first foray into the Android ecosystem for the Waterloo-based technology manufacturer. Touted by many as their final attempt at reviving their hardware division, the PRIV is developed with a simplistic approach to Android, making for simple learning curve for new or old Android users alike, while still keeping that iconic BlackBerry 10 experience that BlackBerry users have become accustomed to. Will the PRIV be BlackBerry's stepping stone to a hardware turnaround? Well, we hope to answer that question and many more in this review.

    The PRIV is being released at a time when BlackBerry has transitioned to being a software-first enterprise solutions company. This is why I believe BlackBerry has decided to release the PRIV. It seems that the PRIV is a great real-world example of how BlackBerry can secure a competing smartphone operating system for enterprise use, while still being able to keep that genuine BlackBerry feel.

    Having had our PRIV for less than 12 hours, this will be a hopefully content-filled initial impression of hardware from us, with a more in-depth hardware/software review in the coming days.

    Here are the specifications for the PRIV By BlackBerry:

    Size (LxWxD) 147mm (184mm opened) x 77.2mm x 9.4mm
    Weight 192g
    Processor Qualcomm 8992 with 64 bit Dual-core 1.8 GHz Cortex-A57 and Quadcore 1.44 GHz Cortex-A53 (Snapdragon 808 Hexa-Core, 64 bit)
    Memory 3GB Low Power DDR3 933MHz RAM
    32GB eMMC5.0 HS400 Flash
    Hot-swappable MicroSD slot (up to 2TB SDXC, UHS-I/U3/Class10)
    Display Curved 5.43”, 540 DPI,2560 x 1440 resolution,WQH Plastic AMOLED
    Camera 18MP rear facing camera, Auto-Focus, Optical Image Stabilization
    (OIS), Phase Detect Auto Focus (PDAF), ast focus lock, Dual Color,
    Dual 2 mm LED Flash, 6DOF video stabilization, 4x digital zoom, 4K
    video at 30fps, 1080p video at 60fps

    2MP front facing, 720p video, 2x digital zoom
    GPS Assisted, Autonomous and Simultaneous GPS
    Bluetooth Bluetooth 4.1 Low Energy (LE)
    NFC NFC enabled to support mobile payments and file exchange
    Ports micro USB 2.0 Connector with SlimPort Enabled
    Advanced Sensors Accelerometer, Magnetometer, Gyroscope, Time of Flight (ToF)
    Proximity, Ambient Light, Altimeter, Activity Monitor
    Wi-Fi 5GHz 802.11 ac + a/n, 2.4Ghz 802.11 b/g/n, 4G Mobile Hotspot,
    Wi-Fi Direct
    Network Connectivity FD-LTE, Support for global roaming
    Battery* 3410 mAh (Up to 22.5 hours of mixed use)

    * Based on mixed usage scenario. Many factors affect battery life,
    including network connectivity, application usage, feature configuration
    and battery age. Actual results may vary.


    The PRIV has a color-rich 5.4 inch immersive dual-curve display, protected by Corning Gorilla Glass 4. With a resolution of 2560x1440, and a pixel density of 540 PPI (4x more pixels than a standard HDTV), the PRIV has a breathtakingly vibrant screen. And because the display is OLED, it delivers richer colors and deeper black levels with less power consumption.

    With a 9.4mm sleek design, BlackBerry was still able to pack a whopping 3410 mAh battery. With mix usage BlackBerry states you should easily be able to get close to 23 hours of battery life, which we will be confirming in our in-depth review.

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