This strategy is a very simple yet an effective way of providing great experience to everyone in India. They have noticed a lot of consumers are younger, so they wanted to make sure that all of them will be able to try and be satisfied with what BlackBerry smartphones can offer. Reducing the price is indeed a risk RIM has to take just to keep up and be available to everybody as much as possible.
"RIM as a brand has moved from just an enterprise device to as a more consumer device. Be it our services or the product, we have seen a strong uptake by the youth and therefore, to get the devices into more hands, we are cutting the prices," RIM India Managing Director Sunil Dutt said.
Moreover, Dutt mentioned that RIM aims to further uplift the presence and leverage the demand for BlackBerry smartphones.
"The focus is not just on reducing prices, but we want to address a larger number of people and give them the overall experience of BlackBerry. We will continue to focus on bringing locally relevant products, services and applications to Indian consumers," he said.
If they have done that in India, I am pretty sure that there will come a time RIM will follow suit in other countries, such as Canada, U.S., and other Third World Countries. Looking forward to what RIM can offer in the future. This would only mean that RIM is now reaching the hearts of all consumers by cutting down the prices, but still the same top of the line quality to be able to provide the best smartphone experience to everyone across the nation.
Would you want this price reduction in your country? I do!