White BlackBerrys are possibly the sexiest looking phones out there. Something about a white phone just attracts the masses. RIM has their three most popular devices either out or coming out soon in white (Torch 2, Bold 99xx, Curve 93xx). Phones 4 U is letting you pre-order these white devices if you so choose to via their website.
All of us over at AT&T are still waiting for the Bold 9900 to at least be available. Of course, if it was available in white upon release I think we would all forgive AT&T rather quickly.