- Is The One Million BlackBerry 10 Device Mystery Buyer Brightstar?
  • Is The One Million BlackBerry 10 Device Mystery Buyer Brightstar?

    The mystery partner in BlackBerry's recent 1 million device order has been puzzling analysts and fans since the deal was announced. It seems that all that speculation has produced an unofficial, yet "confirmed" by some sources, target company, Brightstar.

    Sources have confirmed to AllThingsD, a report that was released earlier today by Detwiler Fenton Research Group pointing at distributor Brightstar as the company behind the million-device purchase.

    To put it in simply, Brightstar is a distributor, whom carriers, such as Verizon, rely upon to get smartphones out to big box retailers (think Best Buy, RadioShack; etc). Might sound cool, right? Well here's the thing. According to many analysts (you know how much I love talking about analysts), Verizon doesn't usually like to use third party distributors if it feels the phone will be doing well on its own and its own VZW stores. There's no need to "unload them" to another story and spread them out in hopes of selling more.

    This has made many people believe that Verizon doesn't think the Z10 will do well. That it doesn't believe they will be able to successfully market this device, and will need some help.

    The problem with this theory is that Verizon pretty much committed themselves heavily into this device when they decided to get the exclusivity rights in the U.S. on the white Z10. We know that having exclusivity on anything isn't cheap. It's pretty safe to say that Verizon believed in BlackBerry 10 and in the Z10 enough to warrant shelling out the cash that BlackBerry must've asked them for.

    Both BlackBerry and Brightstar have declined to comment, and who knows if we'll ever have a specific, definitive answer, but at least now, we have a pretty great idea.

    comments powered by Disqus
  • Sponsored Ad

  • Recent Comments

  • Most Commented

    The most commented articles on BlackBerryOS over the past 24 hours.
  • Recent Forum Posts


    Mauli Thani Here..

    Hey Friends, I am Mauli Thani from Ahmedabad, India. I am working with an IT company. I am very passionate about my work. I am an easy going, love to

    maulithani 08-23-2014, 02:35 AM Go to last post

    Short Stories

    Hi Friends,

    Good Morning,

    NOW, this story is quite true. Once upon a time there was a cat called Mr. Puff; he lived in a grand

    Arunachalam 08-23-2014, 12:57 AM Go to last post

    Passport and Classic in UK

    so am i, as soon as it arrives will try Demo in store, only need a few minutes use to decide to buy one,
    can it replace my Bold 9900 ? if not there

    merlin29 08-22-2014, 08:28 AM Go to last post

    Pavtube MTS/M2TS Converter for Mac Version: 3.7.0

    Pavtube MTS/M2TS Converter for Mac is everything you need to transcode and convert AVCHD/MTS/M2TS/M2T/ TS/TP/TRP/MOD/TOD generated by Canon, Panasonic,

    zhengfei 08-22-2014, 02:24 AM Go to last post

    How to create an ODBC connection

    Hi Friends,

    Good Morning,

    Create an ODBC Connection

    With an ODBC connection, you can connect to any database,

    Arunachalam 08-22-2014, 12:56 AM Go to last post
  • Sponsored Ad