I couldn't think of a better title for this post for the simple fact of how laughable what you're about to read is. In an interview published this morning with CTV News, Netflix CEO Reed Hasting talked about the future of his company and its involvement (or lack thereof) with BlackBerry. Check out the interview excerpt below, and get ready to facepalm hard.
"CP: You've been quoted as saying that you're always trying out a new smartphone or tablet to keep up on new technology. Have you tried one of the new BlackBerry 10 devices yet?
Hastings: No. Like many people I was a BlackBerry addict from 1997 or 1998 through to the iPhone but I haven't tried it. We don't currently support streaming on the BlackBerry, it's a unique operating system you have to target, and unfortunately there's just not enough volume for entertainment (apps). It's a great device for getting work done but people don't interact with it as an entertainment device the same way they do with say an iPhone or Android phone."
Seriously? First of all, this guy really needs to do as he says and actually try out all new tech and get himself a Z10 or Q10. Maybe then he can give an educated opinion, and not sound so ridiculous.
If he did a little research, maybe the whole "it's a unique operating system you have to target" part wouldn't have even been said. How hard is it to target BlackBerry 10 when BlackBerry supports FIVE DIFFERENT programming languages (Air, Android, HTML5/Web, Native, and Cascades) for any app?
Even if you were extremely lazy, you can still port your Android app over to BlackBerry World, and there is almost literally no work to do. Then you can see the response from BlackBerry users, and determine how well it's accepted.
Second of all, "It's a great device for getting work done but people don't interact with it as an entertainment device the same way they do with say an iPhone or Android phone"? I'm wondering how he knows this since he's never actually used the device.
Can you imagine being a Netflix shareholder, and hearing your CEO deliberately ignore a segment of the mobile market because he thinks "people don't interact with it as an entertainment device"? You should be marketing your product to everyone, everywhere because that equals money.
We know Netflix is considered one of the "must have apps" for any OS, so it's unfortunate that such a dunce has this moronic point of view. It does go to show how much work BlackBerry still has to do to change the trend and the public's view about the brand.
BlackBerry is no longer just a business brand, and that point needs to get across loud and clear over the next year.