Sprint is now offering a new service to it's customers that allows one to customize their phone number with basically any word you can think of. The service is setup through a company called Zoove, and allows the user to select any name they would like for their phone number, as long as it follows a "starstar" or **.
Dialing up your friend will be as simple as typing in a couple asterisks followed by a name, or whatever word one may come up with. I can already see how the creativity will be flowing out with names such as, **ckyou, **shole, or **nsorship. Hmm, now I kind of wish I was a Sprint subscriber.