• The MERCEDES AMG PETRONAS Formula One Team Using BBM Channels To Connect With Fans

    The MERCEDES AMG PETRONAS Formula One team is using its BBM Channel in a variety of ways to engage with their fan base. Ahead of the 2014 Formula 1 season, Nico Rosberg held an exclusive live Q&A on the MERCEDES AMG PETRONAS team’s BBM Channel (C00011785) which currently has over 120,000 followers making BBM Channels the third largest social platform for the team. The below video highlights how the team uses BBM Channels to connect directly with fans as it travels to over 19 countries around the world. During the video Nico answers questions from the team’s Channel subscriber base live on his BlackBerry Z30 smartphone.

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