• The MERCEDES AMG PETRONAS Formula One Team Using BBM Channels To Connect With Fans

    The MERCEDES AMG PETRONAS Formula One team is using its BBM Channel in a variety of ways to engage with their fan base. Ahead of the 2014 Formula 1 season, Nico Rosberg held an exclusive live Q&A on the MERCEDES AMG PETRONAS team’s BBM Channel (C00011785) which currently has over 120,000 followers making BBM Channels the third largest social platform for the team. The below video highlights how the team uses BBM Channels to connect directly with fans as it travels to over 19 countries around the world. During the video Nico answers questions from the team’s Channel subscriber base live on his BlackBerry Z30 smartphone.




    comments powered by Disqus
This website uses cookies
We use cookies to store session information to facilitate remembering your login information, to allow you to save website preferences, to personalise content and ads, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners.