• Martha Stewart Living Omnimedia - Case Study

    Martha! Martha! and more Martha! lol. I guess RIM seems to think that this renegade hipster designer star is still great for marketing to BlackBerry users. However, one thing I can't jest upon is great use of Mobile Fusion the Martha Stewart Living Omnimedia practices. This allows them to keep corporate information secure on employee-liable devices. And, also allows for the company employees to utilize the luxury of BOYD (bring your own device) to use the smartphone that is best fit for them in their work environment. Check out the video below for some good ol' Martha Stewart family fun!

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