Adoption of BBM is sure to increase soon as leading Android smartphone manufacturers are keen to work with BlackBerry to allow their customers to have BBM as soon as they turn on their device.
OEMs across Africa, India, Indonesia, Latin America and the Middle East will be including BBM preloaded on their Android devices starting from next month.
This is a collaborative effort between BlackBerry and device manufacturers Be, Brightstar, Celkon, EVERCOSS, IMO, Micromax, Mito, Snexian, Spice, TECNO, TiPhone and Zen.
With BBM being a hugely popular messaging platform in these regions and it's encouraging to see these Android device makers wanting to include BBM as a selling point for their devices.
What do you think of BBM being pre-installed on Android phones? Let us know in the comments.
The full press release follows.
Leading OEMs to Preinstall BBM on Android-Based Smartphones
WATERLOO, ONTARIO--(Marketwired - November 26, 2013) - BBM™ will soon come preinstalled on a variety of Android™-based smartphones from leading OEMs across Africa, India, Indonesia, Latin America and the Middle East. Beginning next month, Android smartphones from Be, Brightstar, Celkon, EVERCOSS, IMO, Micromax, Mito, Snexian, Spice, TECNO, TiPhone and Zen will include BBM preinstalled. In addition, BlackBerry® (NASDAQ: BBRY)(TSX: BB) confirmed that BBM will also continue to be available as a free download from Android app stores, including Google Play.
"It is clear that smartphone customers see BBM as a must have app for active conversations. The uptake we have seen for BBM since the launch on Android and iPhone is amazing," said Andrew Bocking, Executive Vice President for BBM at BlackBerry. "We're thrilled to be working with leading Android smartphone manufacturers from across the globe to help bring their customers the best out-of-the-box experience with BBM preinstalled."
"Mobile messaging is a top priority for Indonesian mobile users and BBM has long been the premium messaging brand. Mobile users want their conversations to be immediate, private and reliable, which makes BBM a great fit for our devices," said Janto Djojo, Chief Marketing Officer at EVERCOSS. "BBM is incredibly popular in Indonesia and since it's availability on Android, it's become the must have messaging app for our customers. We are therefore thrilled to be working with the BBM team at BlackBerry to preinstall BBM on our devices, making it easier than ever for our customers to get connected to BBM contacts and start chatting."
"BBM is extremely popular in Africa and we know our customers will appreciate the ability to quickly access BBM on their TECNO devices and start connecting with friends and family. BBM is now a central component of our Android-based smartphone platform offering," said Jason Liu, Marketing Director of TECNO GROUP. "We are pleased to announce that we're working with the BBM team at BlackBerry to install BBM on the Android smartphones we bring to market."
"At Micromax, we have built a strong mobile ecosystem for our users, which builds a strong connection with the brand by democratizing technology for masses in India. Offering BBM, one of the most popular mobile messaging services, preloaded on our smartphones is another great example of how Micromax has built a bouquet of services for our customers to connect and communicate seamlessly," said Rahul Sharma Co-Founder Micromax. "We have now preloaded BBM on the new Canvas Turbo and the initial response from our consumers has been overwhelmingly positive. BBM will now be preloaded in the entire future range of Canvas phones."
BBM gives customers privacy, control and immediacy as they chat with their contacts - either one-to-one, in multiple chats or as part of a BBM Group. BBM's Delivered and Read statuses, as well as message-in-progress notices, keep people engaged and active in their conversations.
BBM lets users share files such as photos and voice notes, as well as update their profile and status with ease. Up to 30 people can connect as a BBM Group to chat and share photos, calendars and other files or documents.
Every BBM user has a unique PIN tied to their BlackBerry ID that helps maintains their privacy. Users never have to give out their phone number or email address to begin chatting with a new or casual contact.
The BBM experience will continue to evolve for Android and iPhone® users in the coming months, with updates that will include support for BBM Channels, a new service that will connect BBM users to communities of shared interests in a very engaging and intimate manner, as well as support for BBM Voice calling and BBM Video calling.
BBM How-To Videos
BBM Getting Started Guide
Inside BlackBerry Blog - BBM posts
BBM Knowledge Base Articles
Introduced in 2005, BBM set the standard for mobile messaging and continues to drive innovation in messaging and private social networks. Today, BBM is one of the largest private social mobile networks, driving real, active conversations. Customers love BBM for its privacy, controls and immediacy with Delivered, Read statuses and message-in-progress notices.
A global leader in wireless innovation, BlackBerry® revolutionized the mobile industry when it was introduced in 1999. Today, BlackBerry aims to inspire the success of our millions of customers around the world by continuously pushing the boundaries of mobile experiences. Founded in 1984 and based in Waterloo, Ontario, BlackBerry operates offices in North America, Europe, Asia Pacific and Latin America. BlackBerry is listed on the NASDAQ Stock Market (NASDAQ: BBRY) and the Toronto Stock Exchange (TSX: BB). For more information, visit www.blackberry.com.
Forward-looking statements in this news release are made pursuant to the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995 and applicable Canadian securities laws. When used herein, words such as "expect", "anticipate", "estimate", "may", "will", "should", "intend", "believe", and similar expressions, are intended to identify forward-looking statements. Forward-looking statements are based on estimates and assumptions made by BlackBerry Limited in light of its experience and its perception of historical trends, current conditions and expected future developments, as well as other factors that BlackBerry believes are appropriate in the circumstances. Many factors could cause BlackBerry's actual results, performance or achievements to differ materially from those expressed or implied by the forward-looking statements, including those described in the "Risk Factors" section of BlackBerry's Annual Information Form, which is included in its Annu al Report on Form 40-F (copies of which filings may be obtained at www.sedar.com or www.sec.gov). These factors should be considered carefully, and readers should not place undue reliance on BlackBerry's forward-looking statements. BlackBerry has no intention and undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.
BlackBerry and related trademarks, names and logos are the property of BlackBerry Limited and are registered and/or used in the U.S. and countries around the world. All other marks are the property of their respective owners. BlackBerry is not responsible for any third-party products or services.