One of the key differentiators of video chat services such as Google Hangouts and Skype to BBM is that they allow many participants in a video chat. BBM only allows one-to-one. Not just that, but only for those lucky enough to own a BlackBerry 10 device. BBM Video is still unavailable for other mobile platforms.
John Sims, hasn't let this go unnoticed. In an interview with The Jakarta Post, BlackBerry's President of Global Enterprise Solutions told the paper that they have a new product lined up:
It will initially be launched as an enterprise service this year and we will also expand it to the consumer market sometime next year […] It will have a presence on BlackBerry devices, iOS and Android. It will be on tablets and we will also have a desktop version.
BBM Meetings is clearly focused on the enterprise and business markets that BlackBerry is pushing in. But it's great that with these enhancements to the service, the enterprise-focused smartphone maker still hasn't forgotten about the consumer market.
It's going to be a fair wait until we see this in our hands, so fingers-crossed BBM Meetings will be with us sooner rather than later.