We met all sorts of brilliant developers and marketing people at BlackBerry Live. We're reminded every year how much of a global brand BlackBerry is, specially in emerging markets like Latin America.
We got a chance to talk with Federico from Eudaimonia, an application and games development studio, and Alex Lama from ESPN's public sales department in Latin America, and had a pretty unique interview with them. If you've already started watching the video above, you'll be able to tell it's spanish, so if you were a little lost, don't worry, we meant it that way.
The interview in essence covered an app that Eudaimonia put together for ESPN called La Conexion. As we've seen with other app development studios like Macadamian,
sometimes big companies will hire an experienced team to make their app for them. This was the case with Eudaimonia and ESPN for this specific project.
What is La Conexion exactly? Well, as shown in the demo, La Conexion was designed to bring together ESPN's top interactive shows and have the audience give direct feedback and participate in real time with them. Let's say a poll or a question was asked about a specific game or player. Someone that's watching could literally pick up their device, open La Conexion and participate directly in the discussion without having to do anything complicated.
La Conexion would also offer up to the minute stats, feeds, and other useful information about all the ESPN shows that would come on air in your specific country, and allow you to share them within your own social networks.
Now, unfortunately La Conexion was only a year project and it recently expired, so it's no longer available in BlackBerry World for any devices (I know, I was sad to learn that too). The good news is that La Conexion could not have had better success.
This has definitely made an impact on both ESPN and studios like Eudaimonia, and their plans to bring even more and better apps has not stopped with La Conexion. I grilled Alex Lamas a bit about the future of ESPN in North America, and he said that there are definitely talks between ESPN and BlackBerry for content apps in the U.S. happening. Don't be surprised if we see something come out the wood work in the near future.