• IDC Publishes New Smartphone Data, Where Does BlackBerry Stand?



    On Thursday IDC (International Data Corporation) released their latest numbers on smartphone market share. The report, conveniently released during the BlackBerry Live conference, presents an updated look at mobile device shipments as well as market share among the top players in the smartphone market.

    It is still to no one’s surprise that the Android OS accounts for more than 75 percent of the smartphone market. Still, this is largely due to the fragmentation of Android devices that have invaded the market. The same players remain on top; that is iOS and Android. Even Windows phone crept up to the number third spot bumping BlackBerry to number four. So what does this mean for BlackBerry?

    The vast majority of the smartphone shipments belong to Android and iOS, together they made up to 92.3% of all smartphone operating system shipments during Q1. In Q1 BlackBerry had 6.3 million shipments and had 2.9 percent of the market share.

    While these numbers may look at bit grim for BlackBerry, it only represents a small window in the grand scheme of things.

    The good news is that during the first quarter BlackBerry sold more than one million BlackBerry 10 devices. This indicates that consumers are embracing the BlackBerry 10 OS. Additional information obtained from IDC reports that BlackBerry sold more than 6.3 million total units in Q1 with a large portion of those units being BlackBerry OS7 devices. This was due to the affordability and wide acceptability in key markets.

    Recently the company's market shared doubled in its home country Canada.

    One thing to remember is that these numbers do not reflect Q10 shipments. The Q10 is perhaps the most anticipated BlackBerry among corporate users in the U.S., and those around the world that are truly in love with the BlackBerry physical keyboard experience. The Q10 will most likely outsell the Z10 overtime and could, along with the Q5, be one of BlackBerry’s most successful BlackBerry 10 devices.

    We can also expect the significance of BlackBerry OS7 devices to minimize, especially in emerging markets, as the recently announced BlackBerry Q5 will replace those devices as a reliable affordable smartphone.

    Once consumers start embracing the Q10 and the Q5 smartphones we are bound to see some significant changes in the data reported by market analysts.


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