BlackBerry has written before about articles declaring the end is nigh for the company , so an article in the Economic Times of India last week caused them to raise an eyebrow. The article chooses to focus on staff numbers there and how their share in the smartphone market as the indicators of decline.
The Economic Times article fails to shed light on the current context: BlackBerry is in the middle of a significant transition, as they transform from a business primarily fueled by the sale of smartphones, into the leading enterprise software provider focused on cross-platform mobile security and productivity.
Devices remain an important part of our business. Earlier this month we launched the Porsche Design P’9983 graphite smartphone at an event in Mumbai that was covered by the Economic Times. We continue to promote devices like BlackBerry Classic for people, like this TV journalist, who appreciate the speed and accuracy that can be found with a physical QWERTY keyboard and the innovative, critically-praised BlackBerry Passport, built for business professionals such as this Indian manufacturing executive who want a smartphone with the mobile tools they need to get things done – without sacrificing style or portability..