This is yet another example of how BlackBerry is focused on providing businesses and enterprises with the complete package. Building on BlackBerry Enterprise Services, the Classic as well as adding the BlackBerry Passport and Z30s to their cross-platform mobile fleet.
Giving the opportunity for all-touch and qwerty devices seems to be a winner for BlackBerry, as it keeps enterprise users happy by being given a choice for their best productivity experience.
Read on for the official press release.
WATERLOO, ONTARIO and RICHMOND HILL, ONTARIO--(Marketwired - Dec. 17, 2014) - BlackBerry Limited (NASDAQ:BBRY)(TSX:BB), a global leader in mobile communications, and Mackenzie Health, a dynamic regional healthcare provider serving a population of more than half a million people, today announced that Mackenzie Health will use BlackBerry(R) Classic(TM) within their organization.
Mackenzie Health, which includes Mackenzie Richmond Hill Hospital, the future Mackenzie Vaughan Hospital and a comprehensive network of community services, will make BlackBerry Classic available to its employees, particularly those dealing with highly-sensitive information, as part of their corporate-issued mobile device fleet. BlackBerry Classic merges the industry-leading security and award-winning performance of BlackBerry 10 with the traditional device design and features that users love, including the classic navigation keys, optical trackpad and short cuts.
"We are eager to add the BlackBerry Classic to our fleet of BlackBerry 10 devices available to our employees. They deal with sensitive information so we need to be assured that our mobile devices comply with strict patient privacy and confidentiality regulations without sacrificing productivity," said Richard Tam, Executive Vice President and Chief Operating Officer, Mackenzie Health. "Together with BES12, BlackBerry Classic offers us the most secure end-to-end mobile infrastructure for our staff, especially for those who loved the familiar design of their BlackBerry Bold and Curve devices."
BES12, BlackBerry Passport and Healthcare
"Our customers in regulated industries like healthcare have said they need more than just point solutions, they want the breadth and peace of mind that only an end-to-end, cross-platform EMM solution can provide," said Ron Louks, President, Devices and Emerging Solutions at BlackBerry. "BES12 will allow Mackenzie Health to offer their employees choice when it comes to BYOD, but still maintain the data privacy standards required in the healthcare industry. With BES12, BlackBerry delivers a secure cross-platform, deeply integrated communications engine for the exchange of health information. BlackBerry Classic and BlackBerry Passport provide end-to-end security for the employees who need it and gives them the productive user experience that they're looking for."
In addition to BlackBerry Classic, Mackenzie Health will add the BlackBerry(R) Passport and Z30s to their cross-platform mobile fleet, offering employees choice in either a QWERTY keyboard or all-touch smartphone. The BlackBerry Passport is uniquely positioned to be a primary device for healthcare professionals because of its wide screen and very high pixel density for viewing and sharing clinical images, as well as a pocket-sized form factor and a physical and touch-enabled keyboard for easy and secure communication.
To manage Mackenzie Health's cross-platform fleet of mobile devices, they will also deploy BES12(TM): a cross-platform EMM solution by BlackBerry(R). BES12 can manage any mobile deployment model such as BYOD, COPE and COBO, and seamlessly supports iOS, Android(TM), Windows Phone(R), BlackBerry(R) 10 and BlackBerry(R) OS devices. The best-in-class security of BES12 is allowing Mackenzie Health to offer a BYOD program for employees who are not issued a corporate device for regulatory reasons.
For more information about BlackBerry Classic, please visit www.blackberry.com/classic
For more information on BES12, please visit www.blackberry.com/bes12
For more information on BlackBerry Passport, please visit www.blackberry.com/passport
A global leader in mobile communications, BlackBerry(R) revolutionized the mobile industry when it was introduced in 1999. Today, BlackBerry aims to inspire the success of our millions of customers around the world by continuously pushing the boundaries of mobile experiences. Founded in 1984 and based in Waterloo, Ontario, BlackBerry operates offices in North America, Europe, Middle East and Africa, Asia Pacific and Latin America. The Company trades under the ticker symbols "BB" on the Toronto Stock Exchange and "BBRY" on the NASDAQ. For more information, visit www.BlackBerry.com.
About Mackenzie Health
Mackenzie Health is a regional healthcare provider in southern Ontario that includes Mackenzie Richmond Hill Hospital, the future Mackenzie Vaughan Hospital as well as a network of community-based services in York Region and beyond. Nationally recognized for its commitment to safety and quality patient care, Mackenzie Health was awarded Accreditation with Exemplary Standing, the highest rating a Canadian healthcare provider can receive. With a vision to create a world-class health experience, Mackenzie Health serves a community of over 500,000 residents in one of the fastest growing and most diverse communities in Canada. For more information, visit www.mackenziehealth.ca