• Global Customers Choose BES12 Cross-Platform EMM By BlackBerry



    WATERLOO, ONTARIO--(Marketwired - November 13, 2014) - BlackBerry Limited (NASDAQ: BBRY)(TSX: BB), a global leader in mobile communications, today announced Bombardier, American Crane, Home Hardware and Rocco Forte are among a group of global customers that are migrating to the new BES12™: a cross-platform EMM solution by BlackBerry®, available today. BES12, which can be deployed on-premise or in the cloud, is the foundation for a new generation of enterprise security, productivity, and communication and collaboration services that will help organizations securely connect employees with content, apps, devices and machines.


    BlackBerry was named a Leader and achieved the top score in EMM strategy in the Forrester Wave: Enterprise Mobile Management, Q3 2014(1). As the leading EMM provider, BlackBerry customers include all G7 governments, 16 of the G20 governments, 10 out of 10 of the largest global enterprises in each of the pharmaceutical, law firm and automotive industries, and the top five largest oil and gas companies in the world.


    BES12 provides expanded EMM capabilities that can manage any mobile deployment model such as BYOD, COPE and COBO, and leverages BlackBerry's trusted global infrastructure. The BES12 platform seamlessly supports iOS, Android™, Windows Phone®, BlackBerry® 10 and BlackBerry® OS. Key benefits of BES12 include:
    -- Comprehensive Cross-Platform EMM: Provides complete management and
    security for devices, applications and company data across all major
    enterprise device platforms and all tiers of device ownership and
    deployment models.
    -- End-to-End Security: Leverages advanced encryption, containerization,
    application wrapping and BlackBerry's secure global infrastructure.
    Provides end-to-end, platform-level security that keeps an
    organization's data safe and secure while in transit and at rest.
    -- Scalable Architecture: Scalable up to 25,000 devices per server and
    150,000 devices per domain. BES12 is designed to reduce deployment cost
    and complexity and ensure maximum uptime with support for active-active
    high availability. It can be deployed on-premise or through a private
    cloud - and will soon be available via hybrid or public clouds.
    -- Streamlined User Experience: Enables administrators to holistically
    manage all users, devices, policies and profiles natively, from one
    easy-to-use unified console. A new attribute-driven, endpoint management
    model enables more flexible management of devices, applications and
    data. Comprehensive reporting and dashboards simplify the management of
    complex fleets of devices.
    -- Industry Leading Total Cost of Ownership: The recent study by Strategy
    Analytics, Enterprise Mobility Management: A Review of Total Cost of
    Ownership, found that BES is the lowest cost EMM solution based on the
    five year total cost of ownership (TCO). The study found that migrating
    from BES5 to a BlackBerry competitor is, on average, more than double
    the cost over five years than migrating from BES5 to the next generation
    of BES(2).
    -- Design for Internet of Things: BES12 is the first BES platform that will
    extend beyond smartphones and tablets to support the management of
    things, including medical diagnostic equipment, industrial machinery and
    automobiles.
    -- Global Support: All BES12 subscriptions include industry leading
    BlackBerry Technical Support Services to help manage the complexity and
    demanding requirements of mobility and evolving EMM strategies.

    Nearly 100 companies - from a number of industries and regions - have already deployed BES12 as part of BlackBerry's Enterprise Pre-Release Program. Here's what a few of them have to say:

    Bombardier
    The world's only manufacturer of both planes and trains. Bombardier is evolving mobility worldwide by answering the call for more efficient, sustainable and enjoyable transportation everywhere.
    "We trust in BlackBerry's long-standing reputation in mobile security and realize that's why the world's most eminent organizations and governments depend on their mobility platform. As mobile computing continues to redefine business and empower employees to collaborate, transact and innovate in entirely new ways, we are confident that BES12 will help simplify the way mobility is managed. And the ability to extend BlackBerry's security across multiple device platforms, including Windows Phone, iOS and Android, is of particular interest to us as we are managing complex BYOD environments." - Jean Pierre Bourbonnais, Vice-President and CIO


    American Crane & Equipment Corporation (ACECO)
    A leading manufacturer of cranes, hoists and other material handling equipment, as well as components and parts for standard, custom and nuclear applications.


    "American Crane trusts BlackBerry's long-standing reputation in mobile security and having had the opportunity to pilot BES12 in our virtual environment for some time now, we're especially impressed by how simple it is to use, and how easy it has been to migrate users over. Our employees appreciate the flexibility of being able to use the device that's most comfortable for them, and the interface is more intuitive and easy to support from an IT perspective." - Denny Bono, IT Manager


    Sudzucker AG
    The largest sugar producer in Europe, with headquarters in Mannheim, Germany.
    "BES12 has provided a practical solution to manage and secure our existing fleet of BlackBerry devices, including our BlackBerry 10 smartphones and BlackBerry OS 7 devices. This optimizes employee productivity in our enterprise environment, and unifies our EMM into one, easy-to-use system." - Christian Begger, Head of ZAO/IT-AC Administration & IT Controlling


    Rocco Forte
    A family of 10 highly individual luxury hotels and resorts across Europe and the Middle East - with more new properties due to open soon.


    "Now with BES12 cross-platform support, we don't have to worry about what device or OS specific application our users need; we can add all versions of the application - whether it is iOS, Android, Windows or BlackBerry - to BES12 and deploy it the user. BES12 automatically selects the right version of the app for the device being used and pushes it out. It truly is an exciting time."- Emmanuel Clave, Group Director of IT


    The MERCEDES AMG PETRONAS Formula One™ Team
    Competes in the FIA Formula One World Championship and is based at the team's Operations Centre in Brackley, UK. The team has won the 2014 FIA Formula One World Constructors Championship.(3)
    "One of the big benefits for us with BES12 is the unified administration of BlackBerry OS, BlackBerry 10, and all non-BlackBerry devices in our environment. We can easily add people into groups and automatically provision handsets for our users. This will save time for our IT department because we don't actually need to be involved in the provisioning of a new handset. BES12 has been a great experience so far. It's just so simple."- Matt Harris, IT Director, MERCEDES AMG PETRONAS Formula One™ Team


    TVS Motor Company
    The third largest two-wheeler manufacturer in India and among the top ten in the world.
    "With BES12, we look forward to a single secure platform for all mobile devices of our users, supporting their business and personal needs at the same time" - TG Dhandapani, CIO


    Home Hardware
    Canada's largest independent home improvement retailer.
    "We are seeing that BlackBerry is really listening to their customers. With BES12 they're acknowledging the importance of EMM. There is nothing else on the market that beats BlackBerry for security, and BES12 allows us to broaden that. It allows us the opportunity to introduce other devices into our environment and really extend our BlackBerry security platform. That innovation is really important to our organization." - John R. Dixon, Director, Corporate Infrastructure


    Perfetti Van Melle India Pvt Ltd
    The third largest confectionery manufacturer in the world, with headquarters in Milan, Italy.
    "BlackBerry helps us meet our end-to-end solution needs from a mobility and security point of view. With BES12, we aim to consolidate and manage our cross platform strategy thus enabling BYOD across devices and users." - Basant Kr Chaturvedi, Head - Information & Communication Technology


    Trend Micro Incorporated
    A global leader in security software and solutions, strives to make the world safe for exchanging digital information.


    "As threat defense experts, we have seen a dramatic increase in the number of high-risk mobile apps. We trust BlackBerry's secure mobile platform to protect the communication of our executive team, and have committed to deploying BES12 and BBM Protected internally to take full advantage of the management and protection capabilities these products provide. We are proud to partner with BlackBerry to protect customers from malicious and high-risk apps through BlackBerry Guardian." - Wael Mohamed, COO
    For more information about BES12, visit www.blackberry.com/bes12.
    (1) Forrester Research, Inc. " The Forrester Wave™: Enterprise Mobile
    Management, Q3 2014, " by Christian Kane and Tyler Shields, September
    30, 2014.
    (2) Strategy Analytics, Enterprise Mobility Management: A review of Total
    Cost of Ownership, May 2014.
    (3) Subject to official confirmation by the FIA of the results of the 2014
    FIA Formula 1 World Championship.

    About BlackBerry A global leader in mobile communications, BlackBerry® revolutionized the mobile industry when it was introduced in 1999. Today, BlackBerry aims to inspire the success of our millions of customers around the world by continuously pushing the boundaries of mobile experiences. Founded in 1984 and based in Waterloo, Ontario, BlackBerry operates offices in North America, Europe, Middle East and Africa, Asia Pacific and Latin America. The Company trades under the ticker symbols "BB" on the Toronto Stock Exchange and "BBRY" on the NASDAQ. For more information, visit www.BlackBerry.com.


    Forward-looking statements in this news release are made pursuant to the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995 and applicable Canadian securities laws. When used herein, words such as "expect", "anticipate", "estimate", "may", "will", "should", "intend", "believe", and similar expressions, are intended to identify forward-looking statements. Forward-looking statements are based on estimates and assumptions made by BlackBerry Limited in light of its experience and its perception of historical trends, current conditions and expected future developments, as well as other factors that BlackBerry believes are appropriate in the circumstances. Many factors could cause BlackBerry's actual results, performance or achievements to differ materially from those expressed or implied by the forward-looking statements, including those described in the "Risk Factors" section of BlackBerry's Annual Information Form, which is included in its Annu al Report on Form 40-F (copies of which filings may be obtained at www.sedar.com or www.sec.gov). These factors should be considered carefully, and readers should not place undue reliance on BlackBerry's forward-looking statements. BlackBerry has no intention and undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.


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