- Former BlackBerry CMO Frank Boulben Takes His Talents To Rogers
  • Former BlackBerry CMO Frank Boulben Takes His Talents To Rogers

    You know the old saying, "If you can't say something nice, don't say anything at all.." Ok, fair enough but at least let us report some news that former BlackBerry CMO Frank Boulben has moved over to do whatever he does, to Rogers Communications.

    Mr Boulben will take over as the Interim Chief Strategy Officer at Rogers. This is a new position for Mr. Boulben since he left BlackBerry in November, which some consider part of the BlackBerry Purge. Mr Boulben will oversee what Rogers calls Rogers 3.0 which seeks to increase revenue, cash flow and improve customer care.

    Anyone taking bets?? Maybe Alicia Keys will get a new position with Rogers?

    Let us know what you think of this move. Is it good or bad for Rogers in the long run? Let us know in the comments below.
    Source: CB

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