Remember Jim Balsillie? The ex-BlackBerry co-CEO? For the first time since he left BlackBerry in 2012, he's spoken out about how the iPhone caused BlackBerry to stop leading the mobile market.
BlackBerry's response to the iPhone was the Storm. According to Jim, the Storm had a 100% return rate to Verizon stores. We knew the Storm did poorly but that is downright tragic. It ended up costing BlackBerry $500 million in compensation to Verizon. Ouch.
The thing is that the $500 million hit came just over a year after the NTP lawsuit that cost BlackBerry over $600 million. BlackBerry had plenty of cash in those days but $1 billion in lost money is bound to hurt ANY company.
Jim does defend BlackBerry in the interview though. He also challenges the "pundits" that a $20 billion company isn't easy to create but to feel free to give it a try...slightly paraphrased, of course.
Oh and he still uses his Bold 9900 and PlayBook which according to him you can "pry it from my cold dead hands".
You can read the interview and more inside the new book Losing the Signal: The Spectacular Rise and Fall of BlackBerry by Jacquie McNish and Sean Silcoff.