BlackBerryOS.com - Forbes Interviews CMO Frank Boulben On The Future Of The BlackBerry Brand
  • Forbes Interviews CMO Frank Boulben On The Future Of The BlackBerry Brand


    In my opinion next to Thorsten Heins, as the most important person at RIM, is Frank Boulben. As the Chief Marketing Officer, he is the man who is in charge of shaping the image of BlackBerry 10 phone and how exactly you will see it. His job is to get people to look at BlackBerry in a new light and buy the phone. He is selling BlackBerry and trying to break RIM out of it’s marketing vacuum.

    Forbes.com has interviewed Mr. Boulben about just what an important job he has bringing the BlackBerry brand back to life. Frank touts his experience in working with carriers and says that the comeback of RIM could be the “biggest comeback in tech history.” After watching the video, you will be excited (if you weren’t already) about the new face of BlackBerry and BlackBerry 10. The future does indeed look bright for BlackBerry! Let us know what you think of Mr. Boulben’s marketing strategy and outlook for the future.




    Source: N4BB.com


    comments powered by Disqus
  • Sponsored Ad

  • Recent Comments

  • Most Commented

    The most commented articles on BlackBerryOS over the past 24 hours.
  • Recent Forum Posts

    redeemer

    HELP PLEASE???? I need help badly on my Z10 please?????

    I have z10 here actually they two devices 100-3 and 100-4,
    how I am sure that it is their right brand?
    *they are brick but if you will connect

    redeemer 03-28-2015, 10:12 AM Go to last post
    redeemer

    [HELP] Z10 can't fault it until...

    Yes I also found an issue on the battery of z10 units.. it should be like the battery of new smarts phone that has more capacity in terms of mah

    redeemer 03-28-2015, 10:11 AM Go to last post
    Ezekielson

    The D Day Is Here

    The day set aside for Nigeria presidential election is right here,what do we expect?

    Ezekielson 03-27-2015, 05:08 PM Go to last post
    Pyarsekaho

    Bbm waiting

    i typed in 6.0 bbm download and downloaded that but its asking me for a keycode and i didnt get sent one so i deleted it and reinstalled it and it still

    Pyarsekaho 03-27-2015, 02:24 AM Go to last post
    Harmeling68

    Hi Everyone

    As good as good gets! Nice to meet you and welcome!

    Harmeling68 03-26-2015, 06:42 AM Go to last post