Here is a great piece of news coming out today upon the launch of the new OS update for the BlackBerry 10 Dev Alpha. Dev Alpha owners will now be able to submit their BlackBerry 10 apps via their App World account so that other Dev Alpha users can BETA test them. This is all made possible with today's OS update which brought about the App World native app on the Dev Alpha device.
Developers will need to simply follow the normal submission steps for submitting a new application in the App World Vendor Portal and select the "Dev Alpha" as your target device when you upload your product release. This device can be found under the 'QNX' Platform. Then change the status to “Up for Sale” only when you are ready to share your application with anyone that has a BlackBerry 10 Dev Alpha device.