For any company to say that its main goal is to eliminate piracy, is just plain silly. Unfortunately piracy is here to stay. However, they can do things to minimize piracy. RIM like other companies have developed ways that make it harder for users to pirate developers apps.
With the PlayBook's OS 2.0.1 RIM has developed some application protection in hopes that it will slow down the steady stream of piracy. RIM has added a couple new features like the linking of BlackBerry ID's to backup files. This prevents the sharing of backup files between users. RIM has also added the encryption of backup files. RIM is taking the right steps to insure that developers get treated fairly. Make sure you head on over to the Inside BlackBerry Developer Blog for more information.