InMobi published a misleading study today in which they cite "52% of all BlackBerry users will switch to an iPhone 5." The study also states 51% of all iPhone users will upgrade to an iPhone 5 and 27% of Android users will switch over to Apple's iOS smartphone. They come to this conclusion after citing that 41% of all smartphone users will switch the iPhone 5 once it hits the market. This is a bold statement to make and as such, I wanted to take a closer look into this incomplete study.
This study lacks in many areas. It does not reveal the amount of total people interviewed. It does not mention the amount of users per OS interviewed. This study doesn't even tell us if the amount of interviewees from each OS is the same. Why would a study do this? Simple answer: So its claims can't be checked mathematically.
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