- CEO Thorsten Heins Says BlackBerry Won't Sell $50 Devices
  • CEO Thorsten Heins Says BlackBerry Won't Sell $50 Devices

    In a recent interview with Bloomberg, BlackBerry CEO Thorsten Heins said, "Understand where you are playing and resist being talked into segments that you know will not serve your purpose and will not result in shareholder value," "You will not see us getting into the 50-60 buck phone segment. This is not BlackBerry."

    Some may see this come as a shock because BlackBerry currently has many OS 7 devices at and below the $50 price range. TechnoBuffalo speculates that, "perhaps Heins specifically means that he won’t be selling unlocked, contract-free devices at that price point."

    Could be. But I think it's more of a statement of confidence from Heins. That BlackBerry doesn't plan on selling cheap phones. All that jazz is in the past. And going forward, BlackBerry doesn't plan on falling behind to a place where they are forced to sell cheap.

    What's your take? Should BlackBerry offer a cheaper lineup of stripped down BlackBerry 10 devices?

    comments powered by Disqus
  • Sponsored Ad

  • Recent Comments

  • Most Commented

    The most commented articles on BlackBerryOS over the past 24 hours.
  • Recent Forum Posts



    Hi Friends,

    Good Afternoon,

    I Love Blackberry mobile..

    Arunachalam 08-21-2014, 03:24 AM Go to last post

    Passport and Classic in UK

    Sounds awesome! I'm seriously excited about this device, hoping that functionality (in this format / form-factor) will overcome whimsy and I'll be able

    weirdstuff 08-20-2014, 04:09 PM Go to last post
    Joe Jerde

    Passport and Classic in UK

    That was Chen's focus. Business sector. As long as they can start turning a significant profit, BlackBerry can comeback as a big marketshare player again.

    Joe Jerde 08-20-2014, 03:57 PM Go to last post

    New App: Taken - GPS Photo and Location data

    Application Name: Taken - GPS Photo and Location Data


    Ever wanted to know exactly where the photo

    Smiley88 08-19-2014, 10:13 AM Go to last post

    Passport and Classic in UK

    Hi, went to my local Carphone Warehouse store in UK, to ask about Blackberry Passport and Classic would they be stocking them?,
    was informed that

    merlin29 08-18-2014, 05:40 AM Go to last post
  • Sponsored Ad