Canadian Tire, a huge retail chain in Canada, has chosen BlackBerry and the BlackBerry 10 platform for it's corporate needs beginning at the end of April.
Canadian Tire Selects BlackBerry for "Smart" SolutionsBlackBerry 10 Smartphones To Be Deployed Across Canadian Tire's Family of Companies
"With 90 years of history serving Canadians in communities from coast-to-coast, it's fitting that we're partnering with another great Canadian company to support our business," said Eugene Roman, Chief Technology Officer, Canadian Tire Corporation.
"We are thrilled to work with Canadian Tire to bring innovations to its employees and customers across the country," said Andrew MacLeod, Managing Director for Canada at BlackBerry. "BlackBerry is committed to being a leader in mobile computing and expanding mobility in the business world and by supporting companies like Canadian Tire with our carrier and other partners to bring innovative solutions to market."
Canadian Tire's first mobile app for BlackBerry launched three years ago and quickly became one of Canada's most popular mobile applications. The free application enables customers to browse products on CanadianTire.ca, create shopping lists, access Canadian Tire's digital flyers, locate store details and hours as well as check product availability by store. Customers can also use their BlackBerry smartphones to scan barcodes in-store to access detailed product information, reviews and pricing. Last year alone, the Company had over 20 million mobile visits through Canadian Tire's Mobile App and mobile optimized site.
Today's announcement follows Canadian Tire's announcement in March that it has become the first retail partner in Communitech with the official opening of its new digital development lab, just down the road from BlackBerry's headquarters. Canadian Tire now has a dedicated space within the Communitech 'hub' to build new applications to improve the shopping experience online and in-store for customers using 'next in class' advancements in digital technology.
About Canadian Tire
Canadian Tire Corporation, Limited (TSX:CTC.A) (TSX:CTC) is a Family of Companies that includes Canadian Tire Retail, Partsource, Gas+, FGL Sports (Sport Chek, Hockey Experts, Sports Experts, National Sports, Intersport and Atmosphere), Mark's and Canadian Tire Financial Services. With more than 1,700 retail and gasoline outlets from coast-to-coast, our primary retail business categories - Automotive, Living, Fixing, Playing and Apparel - are supported and strengthened by our Financial Services division. Over 85,000 people are employed across the Canadian Tire enterprise, which was founded in 1922 and remains one of Canada's most recognized and trusted brands. For more information, visit Corp.CanadianTire.ca.
BlackBerry and related trademarks, names and logos are the property of Research In Motion Limited and are registered and/or used in the U.S. and countries around the world. BlackBerry is not responsible for any third-party products or services.
SOURCE: CANADIAN TIRE CORPORATION, LIMITED