Boost Mobile Viral Marketing Campaign: BBM Music Gum

They say that people will flock to you if you give them free candy. Boost Mobile seems to think highly of that idea, as they've started handing out BBM Music branded packs of gums to promote their $60 per month BlackBerry plans.

If you add BBM Music, at $65 ($60 plan + $5 for BBM music) they are still much cheaper than most other carriers around in the USA.

Would RIM sell more devices if they all came with a pack of BlackBerry-branded gum?