Unfortunately the PlayBook was missing several key features that makes a BlackBerry product special. The lack of a native email client was the most missed feature on the PlayBook. Along with RIM choosing the new QNX platform, it was a new journey for developers to create for the PlayBook OS. Convincing developers to create applications for a new platform continues to be an incredibly hard mission to complete, especially with RIM prepping for the BlackBerry 10 launch in the not to distance future.
The PlayBook launched at $499 for the standard 16GB model, a price that many felt was too expensive for a 7 inch tablet with no native email. The PlayBook stalled out of the gates, never catching the eyes of the consumer. It would not be until RIM decided to drop the price of the PlayBook to $199 for the 16GB model that it started to cook up some new users.