An interesting article popped up at entrepreneur.com today. Taken from the Annual shareholder's meeting, Thorsten Heins is quoted as working to drive BlackBerry through a 3-stage transition to not just make BlackBerry relevant again, but to be involved in the connect-ability of everyday lives.
This isn't something new but it's interesting to hear that this is now being picked up on by mainstream media more readily now.
Brian Patrick Eha goes on to quote Heins by insisting that we're still in the early stages of the BlackBerry 10 product cycle (it's hard to believe that BlackBerry 10 has only been out for less than 6 months - even less in the USA) and there is a lot of investment still to come.
Although the BlackBerry service for auto-makers has been unveiled, I hope that BlackBerry pushes this aggressively. Apple and Microsoft are both now eyeing up the automotive market and bringing products to the fore that they want to see in your car. BlackBerry have been in a prime position for sometime now and they need to get a good lead to be in a strong position.