For the third year in a row, South African youth have voted BlackBerry as the "Coolest Brand Overall" as well as "Coolest Cellphone". They've also voted BlackBerry Messenger as the "Coolest Cellphone App". All pretty positive news as BlackBerry has recently lost ground in South Africa to Android and iOS. Pair this news with the recent releases of the BlackBerry Z10 and Q10 devices and it's just downright impressive.
BlackBerry has made strides in keeping the South African youth engaged with the BlackBerry brand. Alexandra Zagury, BlackBerry's Manager for South and Southern Africa commented on the news.
“Success in the youth market is not about selling products, it’s about sincere engagement with your audience. Young people want a relationship with the brands that they love and BlackBerry gives South Africa’s mobile and hyper-connected youth the tools to communicate and co-create with the world around them.”
Source: Inside BlackBerry Blog