It seems as though many people are just looking at the US market as a gauge for RIM's success. Although it is a big part it's not the only part to measure the success of RIM. The fact is RIM is very popular in other parts of the world, and actually account for more of RIM's market.
According to The Financial Express a publication from India, the BlackBerry brand was voted the second most aspirational brand in India. BlackBerry came in at second place before its competitors Apple and Nokia. BlackBerry also dropped in on the publications most visible Brands of 2011.
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